Many of you are reading this on your mobile device. You probably wouldn’t hang around long if the page wasn’t displaying nicely. Rather, you’d repeat your search and click on the result below to find a more user-friendly website. In the US, 2021’s second quarter saw 61% of organic search engine visits being performed over mobile phones. The number makes it clear that SEO mobile optimization is vital in 2022.
So, if you have a website, working on mobile search optimization will keep it visible in SERPs and keep leads on your site.
That’s why we’ll take a deep dive into the importance of mobile optimization and provide mobile optimization techniques to help you give visitors a web experience worthy of 2022.
What Do We Mean By Mobile Optimization?
Mobile search engine optimization is the process of optimizing your website to make sure it displays correctly and functions well on mobile devices. It helps you achieve a better ranking in search engine result pages (SERPs) and higher organic traffic.
You need to know the distinction between what is mobile optimization and what is mobile-friendliness. Pursuing a mobile-friendly site means having a mobile site that accurately displays on smaller screens. Those websites can have elements such as slideshows that work without Flash or text-based contact information that triggers email messages or calls via smartphones.
Mobile optimization goes a step further – an optimized website will reformat itself for smartphones. Your website should be displayed nicely on screens, but it should also be simple to navigate. That is why mobile optimization techniques reformat content, display more noticeable navigation buttons, and optimize images.
The Importance of Mobile Optimization
There are more than a few reasons why you should start paying attention to mobile optimization, but we’ve singled out the primary ones.
Mobile Searches Keep Rising
We’ve already mentioned Statista’s findings that 61% of organic searches come from smartphones. Other research further asserts that this trend is still on the rise. What does that mean for you? Among other things, it means that there is a big chance your target customers are searching for your content via mobile devices. If you bring your mobile SEO to the next level, future leads will be able to find you easier.
Positive Mobile Experiences Make Visitors Return More
This one is pretty easy to grasp. If you have a positive mobile experience on a website, you are far more likely to return to it sometime in the future. Focus on having visitors come back to your website. That heightens the chance of them becoming leads for your business.
People who have a mobile-unfriendly experience will have a more negative perception of your services and they will bounce off your pages. And that causes another dip in your search rankings that could’ve been avoided.
Mobile SEO Affects Conversion Rates
If your website works well on smartphones, you will have a higher chance of your target audience buying your products and using your services. That means a mobile-optimized website will earn you more conversions for your company.
Sales Go Up Due to Mobile Search
Smartphone usage is fueling presale searches. People are using their phones to look for product reviews online. Google statistic has shown that in recent years, mobile searches for the term “best” went up by over 80% in 24 months. Consumers are more likely to click on your link if you pick out the correct search terms to lead them to you.
Since so many internet users prefer mobile phones for researching the product or service they need, carefully-curated mobile SEO will help you reach your audience and provide them with a great user experience.
Mobile-First Indexing: Mobile Content Determines Ranking
Google’s algorithm now prefers content optimized for mobile. It switched to a mobile-first indexing. So websites not working on their mobile SEO in 2022 are more likely to get overlooked by Google and other search engines. That can lead to lower traffic, fewer leads, and a drop in your business revenue.
Benefits of Mobile Optimization
In a world where most users are performing searches on their smartphones, some of the benefits of mobile optimization may seem obvious. Still, we will cover the best advantages of mobile SEO.
- More business – With people searching the internet in droves to find the services they need, it’s glaringly apparent that companies that didn’t optimize for mobile and are not visible on SERPs won’t grow their businesses as much as others. Visitors will stick around more on websites fitted to their screens. Thus, they are more likely to drive revenue.
- Better user experience – If a website is perfectly-fitted for mobile screens, visitors are in for a fast and efficient experience. And that’s exactly what they’re looking for since they aren’t performing an in-depth search more often seen on desktop versions. Rather, they are searching n the go or while multitasking. Accessibility and simplicity are key.
- Higher search engine rankings – Google’s algorithm now prefers websites optimized for mobile devices. So, to have your website rank better in mobile-first index searches, keep mobile SEO in mind. Because this change in tides means that even if a person is using a desktop version of a search engine, your website will rank worse in desktop search results if it’s not equipped for smartphone users.
The benefits are evident, but how do you reap them? Below we will cover some great methods for mobile optimization.
What’s the Best Way to optimize my website for mobile SEO?
It’s not enough to know why mobile optimization is vital. You should learn about the best mobile optimization techniques to adjust your content to mobile users.
Let’s round up 6 great ways to perform mobile optimization for your website.
Responsive Design for Users
There are exceptions to this rule, as we will see, but overall you should rely on minimal and clean website design.
So what should you do if you have an eCommerce website full of products and services? Responsive design and a responsive website could be your solutions. A completely responsive web design means your website adapts to the screen size of the mobile user. Here is a classic example: while desktop versions of websites often have a top bar, mobile versions will have a “hamburger” menu. Other design elements will change, too – images may become smaller, for instance. A good starting point is to have your web developer follow Google’s guidelines for responsive design.
While responsive design is the foundation of well-implemented mobile optimization, you need to go even further for the best results.
There is only so much space you can use on a smaller screen. Make the most of it by streamlining content.
Get your message across, but don’t forget about navigation. Observe your website from the viewpoint of a visitor that can probably intuitively navigate your “hamburger” menu, but also make sure they can return to the homepage if needed. Also, it’s of utmost importance that your simplified navigation is consistent across the website.
Speed It Up: Bring That Load Time Up
These days, we’re used to websites loading in a blink of an eye. Google’s research showed that a staggering 53% of visitors may bounce off your website if it takes over three seconds to load. Also, half of them expect the load time to be 1-2 seconds.
So it’s evident that your site’s loading time is an essential part of the mobile user experience. It’s actually a part of Core Web Vitals and a huge ranking factor to take into consideration. Just think about it – we are constantly on the move and are looking to access information quickly. To keep leads from bouncing off your website, you need to improve its loading time. One of the ways to do so is to start using Google’s mobile website speed test.
Paste your URL, and the tool will begin the scan. You will receive a report telling you how your website fares against other ones, some suggested fixes that can elevate mobile page speed and overall mobile SEO.
Go Easy with the Screen Pop-Ups
We get it – if you have a webinar to promote, or an offer to advertise, you’re itching for people to see it. And pop-ups have shown to be a great way to grab a person’s attention to a particular action. From getting visitors to sign up to receive emails or get free content, pop-ups can steer visitors to actions you’d like them to take. But be careful how you display relevant content to mobile users.
These visitors can easily get frustrated as they try to close a pop-up that appeared on their mobile device and took up the whole screen. They may not see the information they came for, and they may not know how to close the pop-up. Logically, that can lead to a higher bounce rate. To avoid having people leave your site in droves, improve your user experience with well-designed marketing campaigns that don’t rely on pop-ups. Since we’re living in peak ad-blocker times, you will be thanking us.
If you feel you have to use them, do so sparingly. Make sure the pop-up isn’t covering any essential information. And always make the “X” button visible.
Don’t Overlook the Importance of Local SEO
We can’t talk about mobile optimization without explaining why local SEO is important to your business. After all, internet monitoring showed that mobile searches that include the phrase “near me” happened three times more in recent years. People are becoming more demanding with the products and services they are looking for, and each year they expect more localized options that cater to their needs.
To increase your visibility to people in the area, adapt your mobile content. You can do so by using local keywords. For instance, if someone is searching for a bakery, they will get more organic results from localized businesses if they add the town or city they want the bakery to be in. And if you’re ranked higher up during organic searches, that means that those local keywords are helping you bring your mobile SEO game to a higher level.
Work on Your Meta Titles and Meta Descriptions
Don’t overlook meta titles and meta descriptions during your mobile SEO strategy. They determine if a person will click on your listing when you pop up in SERPs. Since mobile users are used to scanning their browser fast for information, they will often look at the meta title and meta description to decide on visiting your website or continuing to scroll.
- Meta Titles: These titles will give potential visitors their first information on what to expect on your page. It’s a sort of a preview of your webpage that is crucial for driving more relevant mobile traffic to the website. To optimize your meta title, use your keyword in the front of the title. That is another way to tell consumers that you are offering relevant content.
- Meta Description: This description is a short sentence or two located underneath the meta title that gives mobile users even more information about your page. It’s also a method for letting them know you provide mobile content that they’re looking for. The key is to be concise and descriptive and stay within the recommended character length (120-160 characters).
Of course, not everything here is a strict rule to be followed. Being concise shouldn’t outweigh the information’s quality. To have your SERP listing appear richer in details, consider adding other snippets. Schema markup is microdata that you can add to HTML so that search engines display additional snippets of information in SERPs. Such snippets may include star ratings, publication dates, and more.
Conclusion – Focus on Mobile Users
By now, it’s clear that mobile optimization should be something you should tackle if you want good rankings and conversion rates. You can start your journey to great mobile search engine optimization with an SEO audit. While it’s understandable that you want to cram in lots of information and website elements, you need to keep user needs in mind. Glaring mobile optimization mistakes hurt the overall website experience – and your product or service suffers. Follow our tips and maintain an intuitive mindset to implement changes that do not require much effort.
Optimize for your mobile, and you will optimize for business and success.
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