What is White Label Marketing?


by Aleksandra Stefanovic | Oct 29, 2022

Many company owners make the mistake of thinking they can handle everything independently. There are many possible explanations for this, including a lack of funding to hire more staff and resources and a lack of awareness of the benefits of outsourcing some parts of the company to a white-label firm and white-label marketing.

It’s essential for you to be aware that many famous names like Google were initially under the umbrella of white-label agencies. Besides Google, we have an example of Alibaba in the past, which has benefited from white-label web development, and Slack, which, when it initially began, outsourced the creation of its app, website, and logo to a white-label design company. 

So, white-label marketing will help your company in numerous ways, and boosting your business is just one of them. You should know that almost every product or service you have to offer can be white-labeled, from design and web development to customer care service. if we have interested you in the story of white labeling, stay with us and keep reading this article Our dedicated team from Play Media has prepared answers to all your possible questions about white label marketing. Let’s start!

What is White Label Marketing?

So, we can move on to this critical question. White-label marketing is when your company uses other companies’ marketing services under your name. White-label agencies will produce content for your business so you can present them under your name. This kind of marketing means you will hire an outsourcing agency specialized in digital marketing, and goods will be rebranded with your company’s name.

For instance, a blogging business might focus on visual design and content writing. They can use white-label marketing to connect with a bigger marketing team. Additional services offered by this marketing team include website design and SEO analysis.

A fantastic thing about the white label is that it covers a wide range of practices in digital marketing, such as SEO, social media marketing, email marketing, pay-per-click (PPC), inbound marketing, and content marketing. We almost forgot that white labels could also be related to web design, mobile app development, photography, videography, and almost every aspect of advertising nowadays.

What Does White Label Mean?

We hope that we clearly explained what is white label and how it can be used, so we can now talk about what it even means. So, we don’t have to use the expression white label, instead of that, we can use the private label. In this arrangement, it is understood that another business or company manufactures the product for you. These services or products will have your company’s name on the label, and your customers and clients won’t have an idea that somebody else produces them.

Did you know, according to Forbes, that over 87% of consumers are opting for private label items or shopping at different stores for those items, mainly to save money? Private labeling is widespread practice nowadays, and you can’t even imagine how many companies on the market use some white labeling. Did you know that a significant number of electronics stores, apparel stores, and grocery stores all purchase goods from other businesses to resell under their brands?

We could take the fashion industry for example. Clothing brands can pay their partners to produce jeans or t-shirts for them, and they will put a brand name on labels. Several apparel stores may have different partners for footwear, pants, t-shirts, backpacks, and other accessories.

The Benefits of White Label Marketing for Digital Agencies

Well, white-label marketing can get your business a lot of benefits. This is a great practice, and it’s a winning situation for both parties. To offer the product or service for resale at a competitive price, the white label agency can concentrate on growing its goods and services while saving money on branding and marketing.

On the other hand, your brand can offer a finished product to your clients, and you can focus on the other aspects of marketing and your business growth. But, besides all of that, there are some other benefits of using a white label. We prepared a list of benefits of the white label to your business. Let’s start!

  • Increase the range of your present marketing options
  • Access to the newest trends and developments in the sector
  • Reduce labor and overhead expenses
  • Conserves your energy and time

Increase the range of your present marketing options

Did you know that white labels can help you to increase the range of your current marketing options and services? Well, if you get more clients with specific demands, such as redesigning their logo or updating their website, and you don’t have time or available staff to meet those requirements, it’s good to consider the white-label partner option. By doing this, your business will be able to increase the scope of its current marketing initiatives without having to deal with the hassle of finding new employees.

Access to the newest trends and developments in the sector

One of the most beneficial things when you work with white-label agencies, such as Play Media, is that you will get access to the newest trends and developments in the industry. People working in these agencies are the best of the best, specialized in their fields, so you can always learn something new. Also, they have access to the newest tools, and if this is not beneficial, we don’t know what it is.

Reduce labor and overhead expenses

You don’t have to hire new people for specific positions when you get a partner with a white-label agency. So you won’t have to go through the entire hiring, training, and onboarding process. Additionally, you get to avoid paying the overhead associated with keeping an internal workforce.

Conserves your energy and time

Isn’t it easier to rely on someone specialized in some field so you don’t have to worry about the quality of the product? Yes, it is, so sure. This is what we mean when we say that white labels can save your energy and time. Your partners could take care of the desired product, so you will have more time and energy to put into your existing projects or something else you want to boost your business.

If you are still unsure about the benefits of white-label marketing and white-label agencies, you can contact us to get a free quote. Play Media team offers you a wide range of services you can use as a white label. We can help you out with every aspect of stable business growth, from SEO optimization of your website or online store to content writing, social media management, PPC services, as well as web development and web design. If you don’t have time or don’t want to hire more people, we would be more than happy to assist you in the business growth and rebranding process.

 

Subscribe to our blog

Get A Free Audit

Find out what you need to do to achieve more organic traffic by performing this free SEO analysis.

Upon completion, you will receive an email with a detailed report explaining all the SEO errors you need to fix in order to improve your rankings.