Although Google is the first thing that comes to mind when you think of SEO, you shouldn’t forget about the second most used search engine – Bing. Google’s monopoly sure is big, but there are other players in the game.
When you’re optimizing your website, you want to keep in mind that many users will be using a different search engine. Therefore, you’re meant to optimize your website to cater to those search engines as well. Bing is a big platform that marketers should pay closer attention to.
But because it isn’t talked about often, you’re probably unfamiliar with the ins and outs of Bing’s SEO. That’s why we’re about to give you a detailed guide to Bing SEO and help you rank better on this popular search engine.
While Bing and Google do consider many similar ranking factors, there are some key differences you should be aware of when creating your Bing SEO marketing strategy.
Starting with your on-page SEO strategy, there are multiple things you can do to get a better rating on Bing.
If you want to rank higher on Bing, you need to build quality backlinks to your website. This will show that other websites think your website is valuable and worth linking to. You can do this by guest blogging or writing blog posts on authoritative websites in your industry.
You should also take advantage of social media platforms to share your content and get more people to link to your website. By being active on social media, you can increase your brand awareness and build quality backlinks at the same time.
As we’ve mentioned before, social media signals are taken into account when it comes to Bing SEO. This means that if you’re not active on social media, you’re missing out on a big opportunity to improve your ranking.
By being active on social media and sharing your content, you can increase your brand awareness, and get more people to visit your website. Seeing how many shares and interactions you have helps Bing determine how popular and valuable your content is. So you can see a spike in your ratings if you have authority and a substantial following on social media.
So, if you’re not active on social media, now is the time to start. Create accounts on the most popular social media platforms and start sharing your content.
Bing Webmaster Tools is a free service that allows you to submit your website to Bing and get detailed reports about your website’s performance. By using Bing Webmaster Tools, you can get an insight into how Bing sees your website. This is valuable information that can help you get an improved SEO ranking.
Some of the things you can do with Bing Webmaster Tools are:
As you can tell, it’s a very useful thing to start using, so don’t miss out. If you’re trying to optimize your website for Bing, take the opportunity to get the help that Bing offers.
If you want to rank higher on Bing, you need to focus on creating content that is relevant and useful to your target audience. This means creating content that satisfies the user’s intent.
User intent can be divided into four categories:
Your content needs to be created with the user’s intent in mind. It should be relevant and useful to them.
In addition to user intent, your content also needs to be high quality. This means that it should be well-written, accurate, and informative. It should also be both engaging and visually appealing. If you can do this, you’re on the right track to creating content Bing will love. Plus, these things will undeniably improve the user experience!
If you have a local business, you need to make sure you’re on Bing Places for Business. This is a free listing service that allows you to manage your business information on Bing.
By claiming your business on Bing Places for Business, you can control how your business appears on Bing. You can add photos, videos, and other information that will help your business stand out. You can also track your performance and see how many people are viewing your listing.
If you want to improve your local SEO on Bing, claiming your business is a great place to start.
Just like Google, Bing can penalize your website if it detects that you’re using black hat SEO techniques. If you’re caught breaking the rules, you could see a significant drop in your rankings.
So, if you want to avoid penalties, make sure you’re following Bing’s guidelines. Don’t try to cheat the system. Play by the rules, and you’ll be fine. Here are a few things to keep in mind to avoid penalties:
As long as you avoid these practices, you should be in the clear. But if you’re ever unsure about something, it’s always best to err on the side of caution and avoid it altogether. Do your research and get familiar with Bing’s rules.
Bing is a powerful search engine that can drive a lot of traffic to your website. But if you want to rank higher on Bing, you need to do more than just optimize your website for the search engine. You also need to create high-quality, fresh content that ensures customer satisfaction.
In addition, you need to make sure you’re claiming your business on Bing Places for Business and following Bing’s guidelines to avoid penalties. If you can do all of these things, you’re well on your way to ranking higher on Bing.
Get A Free Audit
Find out what you need to do to achieve more organic traffic by performing this free SEO analysis.
Upon completion, you will receive an email with a detailed report explaining all the SEO errors you need to fix in order to improve your rankings.