SEO for Affiliate Marketing: 6 Low-Hanging Fruit Tips

SEO for Affiliate Marketing: 6 Low-Hanging Fruit Tips

Want to grab the low-hanging fruit in affiliate marketing? You’ve come to the right place!

This article serves up six simple SEO tips that’ll help increase your visibility and earnings. We’ll cover some insights into keyword research, content planing, internal linking and more.

So, roll up your sleeves – it’s time to boost your affiliate marketing game.

Let’s dive right in!


1. Prioritize Commercial and Transactional Keywords

By focusing on keywords with a commercial search intent, you’re optimizing your SEO strategy for better conversions. These keywords play a vital role in SEO for affiliate marketing as they directly target customers who are ready to make a purchase.

They’re typically phrases like ‘review,’ ‘vs,’ ‘comparison,’ ‘best’ or product-specific words. These words usually have a high buying intent, meaning the user is actively looking for a product to purchase.

Depending on your industry, the search volumes and competition for these types of keywords can vary. However, don’t let estimations discourage you. If you can provide the best answer, display trustworthiness, and actually assist the user in making an educated decision, these types of posts can do wonders for you.


2. Balance Your Informational and Transactional Blog Posts

Where’s the balance in your current mix of informational and transactional blog posts, and do you know how crucial this equilibrium is for your SEO and affiliate marketing success? You can’t lean too heavily on either side, so it’s important to include both types of blog posts when creating your content plan.

Informational blog posts are vital for establishing credibility and trust with your audience. They provide value and help to educate your readers about the topic. Transactional blog posts, on the other hand, are key to promoting affiliate products and persuading readers to make a purchase. They’re the driving force behind conversion rates on affiliate sites.

If you’re too heavily skewed towards informational posts, you might not be doing enough to promote your affiliate products. Conversely, if you’re too transactional, you might come across as overly salesy, which is frowned upon by both Google and your users.

Here are a few tips to help you strike the right balance:

  • Use your informational posts to subtly promote your affiliate products. Inform and educate, but also highlight the benefits of the products you’re promoting.
  • Write in-depth guides around informational keywords and use them as pillar pages, linking to relevant comparisons, and other transactional posts.
  • Make your transactional posts engaging and valuable. Don’t just sell; provide readers with useful information that solves their problems.
  • Monitor your analytics to understand what type of content your audience prefers and adjust your strategy accordingly.

Remember, the goal of your blog posts is to serve your audience and promote your affiliate products without being overly promotional. Your SEO affiliate marketing strategy should focus on creating a healthy balance of informational and transactional blog posts.

In the next section, we’ll dive deeper into how to create linkable long-form content.

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3. Create Linkable Long-Form Content

Unique, valuable long-form content tends to rank well in searches and attract traffic. Additionally, it’s more likely to be shared and linked to by other sites, generating valuable backlinks. These backlinks can boost your SEO efforts and increase your affiliate revenue.

Perhaps more importantly, this type of content can help you position yourself as an authority within your niche by providing expert insights. Whether it’s in-depth research or a unique take on a subject, the main purpose is to fill an information gap.

Google has said time and again that they want to put content written by experts at the top of the SERP, and this is one of the ways you can show your expertise.

That being said, this type of content will probably require more resources and research to create compared to classic affiliate blog posts. However, if you can do it every once in a while, it can really pay off.


4. Target Long-Tail Keywords

Long-tail keywords are more specific search queries that users input when they’re closer to the point of purchasing a product or service. These keywords typically have less competition and may be easier to rank for.

You must pay keen attention to what your competitors are doing. By analyzing their content, you can identify the long-tail keywords they’re targeting. This will provide you with valuable insights and help you refine your own keyword strategy.

Consider these three key steps:

  1. Research: Use SEO tools to discover long-tail keywords relevant to your niche. Look for those with low competition but high search volume.
  2. Optimize: Incorporate these keywords naturally into your content, meta descriptions, and headers.
  3. Monitor: Keep track of your keyword performance. Use analytical tools to assess your ranking over time and adjust your strategy as necessary.

Implementing this tactic requires patience and persistence. The results won’t be instantaneous, but with consistent effort, you’ll start to see improvements in your site’s ranking and overall SEO. 

keyword word cubes


5. 3 Tried and True Blog Post Formats

Now, let’s turn our attention to the power of tried and true blog post formats.

In most cases, your keyword research will dictate the types of blogs you are going to write. However, keeping these three blog post formats in mind can help you when exploring and clustering the keywords you want to cover.


“A vs B” Posts

These posts allow you to compare two products or services, providing a comprehensive review that helps potential buyers make informed decisions.

Consider the following when crafting your ‘A vs B’ posts:

  • Include keywords that potential buyers might use when comparing products or services in your niche.
  • Use authoritative outbound links to improve your posts’ credibility and SEO ranking.

This method isn’t just user-friendly, but also a strategic way of boosting your SEO and affiliate marketing results.


“Alternatives” Posts

In your journey through affiliate marketing, it’s worth considering ‘Alternatives’ posts as another tried and true blog post format that can help boost your SEO efforts. These posts essentially offer alternative products or services to popular ones in the market. By doing so, they target long-tail keywords, which are more specific and less competitive. This strategy enhances your visibility on search engine results pages (SERPs) and drives more organic traffic to your site.

To make ‘Alternatives’ posts work, it’s crucial to provide value to your readers. Don’t just list alternatives, explain why they’re worth considering. Use comparative data, user reviews, and your own experiences to make a convincing case. This makes your content more engaging, which Google loves.


“Top X” Posts

You’ve likely come across ‘Top X’ posts in your web browsing adventures. The power of these posts lies in their ability to offer value, stimulate curiosity, and improve your search engine rankings.

  • Value: ‘Top X’ posts provide valuable information to your readers. They simplify decision-making by narrowing down the best options in a particular category.
  • Curiosity: These posts pique reader’s curiosity. Who doesn’t want to know the top 10 affiliate marketing strategies or the top 5 SEO tools?

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Mladen Maksic

Mladen Maksic CEO
Play Media

6. Utilize Internal Links

While you’re creating content for your site, don’t forget to make use of internal links to boost your SEO performance. Internal links are hyperlinks that direct the reader to a target page on the same domain. They’re not just convenient for navigation; they also help establish site architecture and spread link equity around websites.

Understanding the importance of internal links is crucial. They help clarify your site’s structure to search engines, making it easier for them to crawl and index your pages. What’s more, they help distribute authority across your site. When a page with high authority links to a related page on your site, it’s like it’s passing on some of its credibility.

That’s not all. Internal links also enhance user experience. They guide visitors to high-value, related content, keeping them engaged longer. This reduces your bounce rate and increases the chances of conversion.

But remember, you’ve got to be strategic. Don’t overload your content with internal links; they must be relevant and add value to the user’s experience. Also, be mindful of the anchor text you use. It should be descriptive and contextually related to the linked content.

Internal linking is easy to implement, yet its impact on your site’s visibility, usability, and ranking can be significant. So, as you create new content or review existing ones, think about how you can smartly weave in internal links. It’s a simple tactic that can make a big difference to your SEO success.



So, you’re ready to win at SEO for affiliate marketing.

Use these tips as a checklist and try to determine where your current strategy could be improved. Keep in mind that SEO is a long game, and while some changes can give you instant results, the only recipe for success lies in consistency: monitoring, evaluating, learning, and adapting. 

Now, go forth and conquer the SEO world.

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