Pros vs Cons HARO


by Goran Kezić | Nov 01, 2022

When it comes to link building, there are a lot of different strategies that you can use. One of the most popular methods is HARO (Help a Reporter Out). This service connects reporters with sources for stories. There are numerous benefits of HARO, but also there are some bad things about it.

There are pros and cons to using HARO for link building. On the plus side, HARO can help you get links from high-quality sources. But on the downside, it can be time-consuming to respond to reporters’ requests and track down the right contact information. In this article, we will discuss the pros and cons of using HARO for link building. We’ll also give you tips on making the most of this powerful tool!

Benefits of HARO

In the previous article, we were talking about what is HARO and how HARO impact your small business SEO strategy. So, we are sure that you know what is HARO and how to use it for link building, but, do you know all the benefits of HARO? We prepared a list of the benefits of HARO, and later on, we will discuss the bad things about using HARO.

  • HARO can help you get links from high-quality sources
  • HARO is a great way to build relationships with reporters and other influencers
  • HARO can help you get exposure for your brand or website
  • HARO can help you build authority and credibility

So, now you have some of the most important benefits of HARO, we can move on and take a deep look at these facts. Stay with us and find out what are cons of using HARO for link building are.

HARO can help you get links from high-quality sources

HARO, or Help a Reporter Out, is a great way to get links from high-quality sources. It’s a platform that allows you to connect with journalists who are looking for sources for their stories. If you can provide them with the information they need, you’ll not only get a link back to your website but also some valuable publicity.

There are a few things to keep in mind when using HARO, though. First, make sure that you’re providing quality information that will be useful to the journalist. Second, don’t spam the system – only reply to requests that are relevant to your expertise. Finally, be prepared to follow up with the journalist if they express interest in using your information.

HARO is a great way to build relationships with reporters and other influencers

It allows you to connect with them and get your name out there, which can lead to more opportunities down the road. However, it’s important to remember that HARO is not a guarantee of getting coverage. You still have to put in the work and make sure that your pitch is strong and relevant to the reporter’s beat. If you’re not careful, you could end up wasting a lot of time and effort on something that doesn’t go anywhere.

There are certain factors that will impact your pitch. You should be stuck to some rules when it comes to writing. First of all, try to be precise and don’t make it long form. Focus on the two paragraphs only. Also, you can provide relevant links, but, don’t hyperlink. Instead of hyperlinking, copy and paste the URL direct to the body of your response. If you are using some kind of template, that is totally fine, but take care that your response is always personalized.

Here is an example of a pitch that will work

Hello (Query Author),

I hope all is well.

I’m Sam Smith, CEO/Founder of Play Media digital agency [https://play-media.org/]. My articles have been featured in several top publications globally, from Yahoo and Social Media Explorer to Databox. My expert skills range from business and marketing strategy development to SEO.

Short bio:
LinkedIn:
Profile image:

HARO can help you get exposure for your brand or website

If you’re looking for exposure for your brand or website, HARO can be a great way to get it. By providing quotes and insights to reporters, you can get your name and your brand in front of a whole new audience.

HARO can help you build authority and credibility

With HARO, you can create authority and credibility in your industry. By becoming a source for reporters, you can get your name and expertise in front of a wide audience, which can help establish you as an expert in your field. In addition, getting quoted in the media can also help build trust with potential customers and clients, as they will see that you are an expert who is worth listening to. If you are looking for ways to build authority and credibility, then using HARO is definitely something you should consider.

Now that you have learned what are all the important benefits of HARO usage, we can move on to the bad things about using HARO service.

Cons of HARO – The drawbacks of using HARO

There are a few potential drawbacks to using HARO as your sole source of leads for your business. First, because you are relying on the media to reach out to you with opportunities, you may miss out on some great opportunities if they don’t happen to see your query.

Second, you may get inundated with responses from people who are not a good fit for your business, which can be time-consuming and frustrating. Without any screening, anyone may quickly sign up to become a source on HARO. This gives unauthorized websites looking for an easy payday more room to operate.

Finally, because you are essentially putting yourself at the mercy of the media, there is always the possibility that they will lose interest in your story or change their focus, leaving you without any leads.

While these drawbacks exist, they should not deter you from using HARO as one of many tools in your lead-generation arsenal. With a little effort and perseverance, you can overcome them and use HARO to its full potential.

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