Speed give me what I need!
From SEO to user experience, page speed optimization seems to be a part of every aspect that makes up a successful website. Investing time and resources into developing the optimal website speed plan is absolutely worth it; if done in the right way speed optimization can help you to expand your reach, it can increase your click-through rates and lead to the major success of your website and business in the end.
Every aspect of digital marketing is equally important and if something is overlooked it can easily lead to a decreased ranking in the search engine. And nobody wants that. Especially small new business.
Page speed officially became a part of the SEO team in 2010 when Google announced that it will be involved in search ranking calculations.
SEO specialists immediately began to optimizing their on-page elements in order to increase the speed of their page and in hopes of improving their search rankings. SEO experts who acted immediately were not disappointed.
In those days, web page speed was important only for conversions. But users have become, like search engines, much more sophisticated and expect only the best when surfing on the net. The average user expects the page to load in less than 2 seconds! And even a one-second delay can reduce conversions up to 7%.
In this article we are going to examine the following:
- What is page speed?
- How to speed up your website?
- What is a good average page load time?
- How can you check your website performance?
Let’s get to it.
What Is Page Speed?
What is a good average page load time?
A good average page load time should be 100miliseconds. Which is less than 0.05 seconds. You know when someone says in a blink of the eye? That’s how fast your page load time should be. Users want it all and they want it now. We will now stop with the lyrics and musical references.
There has been researching on this topic and is heavily correlated with the way our brains work. There is a part in the brain called the Occipital lobe that stores visual information as sensory memory.
And Google research suggests that page load should be in a blink of the eye because this less than 0.05 seconds of load times bring an illusion of an instant load. So, for each blink of the eye a page load, because this time helps users maintain a seamless flow of thought and what’s more important they won’t get angry (like the red friend mentioned above), meaning they won’t get stressed. People already face enough stress every day, at least they can have a nice loaded web page.
You know what’s even more interesting? A typical user will spend a couple of more minutes on a website that has the ultimate page speed and irrelevant content (for them irrelevant) then wait a few more seconds for slow but great sites to respond.
Considering the fact that there are many, many websites in the sea of the Internet, users will most likely just go to another source and find the information somewhere else. This can sadly lead to potential customer losses.
But this makes perfect sense when you think about it. We live in a fast-paced world and it seems we are all afraid that we are somehow losing time or don’t have enough time. And another thing most people share is their lack of patience. People simply don’t like to wait.
Let’s illustrate this. Many countries have traffic lights at pedestrian crossings, with a small button on them that is supposed to turn the light to green (walk) much sooner.
People push the button and feel instant relief because they are in control of their environment. In fact, many of these magical buttons are just plants that serve as a calming decoy.
What did we learn from this? People want fast loading pages.
Why Is Page Speed Important?
So, by now you probably have an idea why it definitely makes sense to improve your page speed.
One of the main reasons includes users. Potential clients/customers can get pretty frustrated if your site isn’t functioning smoothly. Furthermore in a world where everyone is competing to be on the first page users are probably already accustomed to web pages that have everything under control.
Meaning that if your webpage isn’t running smoothly and according to plan, potential customers might think your page isn’t relevant or serious enough.
Furthermore, it increases your SEO performance so much. Just like we mentioned before there are many things that go into SEO optimization and one of them is page speed that is directly correlated to all the other aspects of SEO making a tight web. Get it? Web. Nevermind.
Another thing to definitely think about is to have a mobile version of your site! Phones are own personal mini-computers and generation Z is pretty hooked on them so it’s not bad to have an optimized web page for phones.
How Can I Speed up My Website?
Simply by optimizing it in an SEO friendly way by optimizing images, CSS code, plugins, cache and so on. Now we arrive at the real deal. Optimization.
We are going to cover the most common problems that websites have.
It’s no secret that larger files take longer to load. That’s true on any electronic device even off the web. High-quality images that are large in size are hugely degrading page speed and therefore are frustrating visitors who are waiting for the page to load.
Appealing images are very important to any website so what can you do?
- Use JPGs only when high quality is a priority
- For logos, icons, illustrations, text, etc use PNG
- Avoid BMPs and TIFFs
- Match the width with your Web page template
- Compress images
- Don’t go overboard with images
Optimizing CSS and Delivery
Not everything is in decreasing in size. For the best speed optimized CSS delivery you can:
- Use fewer declarations and operations
- Don’t use browser-specific CSS hacks
- Use a lightweight and compact code
- Remove unused CSS
- Don’t use @import call
Have Fewer Plugins
Plugins can be quite attractive and have loads of great features like gravatar, font tools, and other fancy plugins. These plugins are usually included in themes for people that don’t want to be bothered with coding.
But they don’t contribute as much as they are weighing down your page speed. So it’s you should consider doing some of the coding manually for the best results.
How Can I Check My Website Performance?
There are many speed testing tools on the net, but we selected a few we think are the best out there. Regularly checking your website performance on some of the speed testing tools will keep you updated with SEO and UX.
Although Pingdom, unfortunately, isn’t free, it’s one of the best tools for checking your website speed and offers a page speed monitoring for your site. The price ranges from $14.95 to $199 a month. But Pingdom regularly offers discounts. If you change your structure or content often Pingdom is the right choice for you.
Google PageSpeed Insights
Google PageSpeed Insights is a free tool that can help you find all the problems that are slowing down your site. Google PageSpeed Insights will also point out what you are doing right and what can be improved on your web site.
GTMetrix is a fantastic tool that will not only analyze the speed of your website but it will also provide you with the most important and detailed data information within a few seconds.
Sitespeed.me is another fantastic tool that will help you check your availability and page load speed across the globe. It will give you a detailed analysis on what issues you can resolve, you will find out what DNS resolution time is and is a completely free tool.
Pagespeed will not only walk you through all the aspects when you get to their page but they also have a tool that will help you resolve all the potential problems your website might have. Pagespeed is also free.
Page speed optimization is definitely one of the most important aspects when it comes to the full optimization of your website. User experience is of vital importance because the people who are visiting your site are always potential customers.
And with first-time visitors, you only have one chance to get their attention and to get them interested in what you have to offer.
Remember to aim for smooth navigation through your website and make your potential customers stay on your page as pleasant as possible. Always have in mind that those are real people who are going through your site and that they have certain expectations of what a site should offer them.
Don’t lose the chance to impress a potential customer just because you lacked speed. Optimize your web with these helpful tools and you won’t have to worry about a thing.
A Project Manager at Play Media. In charge of all the technical tasks and processes that require development skills. Maintaining a quality relationship with clients who need technical solutions is his top priority. Problem-solving oriented with great hunger for new skills. In love with code and everything related to web development.