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HARO Press Outreach Service – Play Media

Natural, entirely white hat backlinks from top business media brands

What is HARO?


HARO (Help a Reporter Out) is a platform that connects journalists with expert sources. When a journalist needs an expert opinion for the story they are writing, they send a query through HARO which then forwards the request to the experts that use their platform. Finally, the responses are filtered until the journalist gets the source they need. Thus, the journalist gets their expert, while the expert gains exposure.


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How Does the HARO Link Building Service Work?

When a journalist needs a source they’ll inform HARO, which will in turn email relevant industry experts who use their platform. Then it’s up to the source to give their pitch to the journalist. As you are competing against many other industry experts, you need a pitch that will stand out.

This is where our services come in. We will filter through the multitude of emails until we find requests suitable to your needs and present your expertise in a way that is most likely to appeal to the journalist, thereby getting you mentions in large publications.


For three primary reasons:

  • driving traffic,
  • increasing visibility,
  • and gaining authority.

By being an expert source, the article that you contribute to will link to your website, directly driving traffic. Then, as you are a named source, you will gain exposure, increasing the visibility/raising the brand awareness of your company. Finally, getting mentioned by top media brands will naturally increase your authority in your given field of expertise.

Why Choose Us to Handle Your HARO Link Building?

Of course, doing your own HARO outreach is always an option. However, for the best results, you’ll want someone with experience on your side.

Our team knows the ins and outs of the HARO platform and we are well-versed in coming up with pitches that will appeal to reporters. Keep in mind that a single query on HARO gets a lot of emails from people in different industries. If you want to land the link, you need to make sure your response stands out.


Why We Are Successful

In short, we understand what it takes to be successful with your HARO email responses: speed, conciseness, targeting all relevant topics, and showcasing your expertise.

  1. The first reason behind our success is that we respond to queries quickly. Our experience has shown that most journalists will only go through a couple of responses before they find the one they’ll want to use. By making sure our pitch is right on top of their feed, we increase the chances of it being read and accepted.
  2. We know what the reporter is looking for in response – they want to see a concise answer with valuable insights that their readers are going to enjoy. After all, they need a useful quote to support and add value to their article, and they are offering you the opportunity to provide it.
  3. When you get started with HARO, you may find yourself unsure in terms of which topics are relevant for you. With countless topics available, it can be hard to identify the ones you want to receive updates about, and you don’t want to miss out on any opportunity. Having worked with clients in different niches, we can identify all requests that are appropriate to you and respond to all of them quickly with information tailored for success. 
  4. As we mentioned, there is more to ensuring you land the link than responding to a query. You need to give the reporter a reason to trust you’re an expert in the field and use your quote in their article. Our experience lets us write emails that showcase your expertise and hit all the points the journalist wants to see.

How Our Process Works

If you decide to work with us, the first thing we do is schedule a client onboarding meeting. In this phase we’ll want to learn about your expertise and business to help us send responses to relevant queries and land you links. In addition, we’ll answer any questions you may have and ask you about any specifics regarding your links that we should know.

Once we get started, we’ll use the information you’d given us to monitor and promptly respond to HARO queries with carefully crafted quotes that reporters are going to love. As we mentioned, speed and quality are of the essence at this point, and something we understand and excel at.

We can agree upon the frequency at which we report our progress and success to you. Our team will make sure to keep you in the loop and let you know about the links we’ve managed to secure.

Finally, at Play Media, we know that not all links are equal. That’s why we’ll only charge you for links on websites with a domain rating of 40 or more.

HARO Service Pricing

Below is a breakdown of our pricing and link cost:


  • $1,750

  • 100% authentic outreach
  • $350 per link
  • All below 40 DR links are completely free
  • Delivered within 30-45 days
  • First responses within 2-3 weeks

  • $3,320

  • 100% authentic outreach
  • $332 per link
  • All links with less than 40 DR completely free
  • Delivered within 45-60 days
  • First responses within 2-3 weeks

  • $4,725

  • 100% authentic outreach
  • $315 per link
  • All links with less than 40 DR completely free
  • Delivered within 60-75 days
  • First responses within 2-3 weeks
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We will charge only for live DR40+ links


Prices scale with the number of ordered links – save up to 10% with the premium package.


The minimum you can order is 5 links


How to order your HARO press outreach service?

Fill the form, and we will contact you in the next 24 hours. We will schedule a call to go through the strategy for HARO with you.

What do you need from me to start?

We need a short bio and social media links to get started.

What is the ETA?

The estimated time for delivering 5 links is 30-45 days.

Where will those links lead?

All press releases will lead to the homepage or about us page.

What is my guarantee that you will deliver links?

If we don’t get any DR60+ for you in the first 60 days, we will fully refund your payment.

When will I start receiving links?

We usually need 2-3 weeks to start to receive positive responses.

How much do I need to pay for less than DR40 links?

Mentions that are unlinked or DR is less than 40 will be free.