How HARO Impacts Your Small Business’s SEO Strategy in 2022


by Goran Kezić | Oct 18, 2022

As a small business owner, you know that search engine optimization (SEO) is critical to your success. You may also be familiar with the acronym HARO – Help a Reporter Out. You may not know how vital HARO impacts can be to your SEO strategy. This article will discuss how HARO can help your small business get more website traffic and improve your SEO ranking. We will also offer some tips for using HARO to its fullest potential!

Our Play Media team has prepared everything you need to know about these services and what are all benefits of them. If you still need help, our dedicated team will be more than happy to help you out with your digital strategy complete. And now, we will learn more about HARO and how you can boost your business with it.

What is HARO?

HARO, or Help a Reporter Out, is a service that connects journalists with sources for their stories. It’s a great way to get your business mentioned in the news and can positively impact your SEO strategy. It started as a Facebook group in 2008 to enable authors and journalists to get direct input from the community. It was then converted into a mailing list and was eventually purchased by Vocus, Inc., which was later incorporated with Cision Inc.

In addition to improving your SEO, HARO can also help you generate leads and build relationships with reporters. By becoming a go-to source for reporters, you can build trust and credibility for your business.

This service’s great because it kept costs down. Before HARO service, most businesses had to pay thousands of dollars to publicists to be featured in the media. We can all agree that it is pretty expensive and unprofitable. On the other hand, getting public exposure these days may be as simple as responding to questions sent to your email via HARO. As we already said, HARO can have a lot of impacts on your business traffic and promotion.

How Can HARO Have an Impact on Your Small Business’s SEO Strategy?

HARO service is an excellent way to boost your business and create a brand, but it’s also great because this can be a fantastic way to link building. Writers will frequently add a link to your website in their publications that feature a quotation from you. This improves your company’s SEO since search engines like Google value new material with links leading back to it.

You must ensure that all your emails have a specific purpose and are addressed to the right persons and target audience. When using HARO, you must have a strategic goal, so it’s important to know what you are doing. If you are unsure about it, we suggest you contact Play Media to help you out.

Feel free to follow up with your submission once or even twice. Journalists cannot reply to every email they get, so be persistent. Here we present a list of how to use HARO to get more exposure in media for your business. Let’s start!

  • Have a functioning website
  • Sign up on HARO as a source
  • Choose how frequently you want to receive emails.
  • Make an offensive approach.

Have a Functioning Website

If you have a small business, it’s essential to have an updated website. Also, you should have an ”about” section so that the journalists can find every information about your business there.

Sign up on HARO as a Source

The next step in this process is making a source account on HARO. This will provide you access to media inquiries to which you may react.

Choose How Frequently you Want to Receive Emails.

Emails here are sent to the source three times a day. Here you can choose how often you want to receive emails. Queries can range from 50-100, so have that in mind.

Make an Offensive Approach

In this step, you will need to think about your business and its importance. Also, consider your target market and which outlets are compatible with your company’s beliefs.

In addition, you should be ready to answer quickly on these emails. Try to read queries carefully so you don’t miss out on a single thing. You should also avoid replying to every inquiry; choose the most appropriate handful and provide enough information to craft an outstanding presentation. HARO impacts your business in many various ways, but link-building is crucial.

Benefits of HARO for Your Small Business

You know SEO is essential if you’re a small business owner. You also understand that keeping up with the latest trends and changes can be difficult and time-consuming. But did you know that HARO (Help A Reporter Out) can help you with your SEO strategy? Here are just some of the benefits HARO has for your business. We are increasing the number of backlinks to your website. You are making a name for yourself as an expert in your profession. You are contributing to material relevant to your expertise.

How Can you Make Success With HARO?

HARO’s impact on your business’s SEO can be impressive! If you are still confused and don’t know where to start and what to do, don’t worry, we are here to cover for you. In this part of our article, you will find tips on how to make success with HARO.

  1. Respond as fast as you can – It’s pretty essential to respond fast. If you react quickly to a query, Your pitch will be at the top of the journalist’s feed.
  2. Look for relevant queries and subjects – This is pretty much easy in HARO, so you can daily check-up emails and choose your most important topic.
  3. Be precise – People love when you are consistent and accurate. Try not to write more than 200 words in your response.
  4. Use practical and informative advice – If you want to stand out, be creative, and don’t write a generic fluffy response. Add examples and explanations.

HARO is a great way to improve your small business’s SEO strategy. It can help you get more backlinks, traffic, and exposure for your website. HARO is also a great way to build relationships with other businesses and influencers in your industry. If you’re not using HARO, you should start today! Contact our agency to get a free quote.

 

 

Subscribe to our blog

Get A Free Audit

Find out what you need to do to achieve more organic traffic by performing this free SEO analysis.

Upon completion, you will receive an email with a detailed report explaining all the SEO errors you need to fix in order to improve your rankings.