Fundamental SEO Principles Explained

by Stjepan Bosnjak | Jun 07, 2022

As you probably know, search engine optimization is a process crucial for the success of your website. But where do you get started with understanding SEO?

Although the terms SEO basics or SEO principles get mentioned often, it can be quite a lot to wrap your head around. In this article, we’re going to cover some of the fundamental SEO principles in an effort to help you get a better grip on what SEO is all about and set out on the right path when optimizing your website.

So, without further ado, below are 5 basic SEO principles that can help you boost your search rankings and organic traffic.



Keyword Research and Search Engine Optimization

At the most basic level, keywords or search queries are user inputs that bring them to your website through organic search. A person searches for a term in their search engine and it comes back with a list of pages that answer their question or need. Sounds simple enough, right? Well, not necessarily.

You see, certain keywords are more popular than others, either because many people are searching for them or because many websites are competing for the top spot at the search engine results page. These two sides of “keyword popularity” are usually referred to as search volume and keyword difficulty.

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