What’s old is once again new. Third-party marketing data is facing its death knell thanks to concerns over internet privacy. No surprise, then, that first party data – information that brands collect directly from their audience or consumers – is back in the spotlight.
But, are you getting the most from your direct marketing efforts?
Brands who relied on programmatic campaigns and social media advertising now want marketing channels that allow them to speak directly to their audience. In other words, they’re focusing their marketing efforts on good old direct marketing campaigns.
Using direct marketing allows you to target specific groups of customers with tailored messages. By taking the time to research and identify the customers who are most likely to need or want your products or services, you can focus your marketing efforts where they have the highest chance of achieving tangible results.
We convert customer engagement into conversions by delivering tailored messages that drive sales for your brand. We bring a fresh perspective to direct marketing strategies that reaches pockets of consumers in new markets, identifies high-intent consumers in existing markets, cross-sells and upsells services, and converts positive interactions into conversions.
From targeted advertising and budget marketing to boosting sales and forging a bond between your brand and your customers to strengthen your credibility and increase loyalty, our team of digital marketers comes with an array of useful direct marketing strategies for your business.
Our direct marketing services produce relevant, revenue-focused, and people-driven campaigns that maximize your ROI and increase your wallet share in no time.
Developing and executing multi-channel direct marketing campaigns that maximize the value of each media selected is critical to the success of any targeted marketing effort. When it comes to directly marketing your business to your target audience, we leave no stone unturned.
We invest valuable time in researching and identifying the consumers who are most likely to convert and thereby directing your efforts to action that works. We also help you find pockets of customers that you have overlooked and target them with a relevant, timely message.
Our multi-channel approach begins with gaining an understanding of your brand and the messaging, which we later foster into clear and engaging direct marketing strategies that drive sales. We create the right strategy for the right audience at the right time to achieve real-time traction. Utilize our highly-experienced creative team to create and run winning direct marketing campaigns.
By properly optimizing your direct marketing strategies, you can achieve results with only a small percentage of the cost of traditional advertising. Our services help you gather quantitative and qualitative data on existing and potential consumers, to reduce risk and unnecessary spending and target communications accordingly. We then work within your budget’s framework and focus on activities that will generate the most ROI.
Another benefit of direct marketing is that the consumer response is measurable. Our specialists analyze the results of your direct marketing campaigns to optimize future waves. We constantly monitor and track response rates, reactions, and conversions to make real-time adjustments and never cease to improve your digital marketing strategies.
Marketing is basically a never-ending contest for people’s attention. How can you ensure that potential consumers will be interested in what your business has to offer?
We’ll help your brand build deep relationships with new and existing customers, use compelling storytelling techniques that encourage action, and data insights to drive actionable results that drive sales.