Dental Marketing Ideas: How To Attract New Patients To Your Practice

by Stefan Janjic Lozo | Sep 21, 2022

As you already know, good marketing is key to success in every industry. So, if you are a dental practice owner, maybe you will need some new dental marketing ideas for how to attract new patients, but also how to engage with your existing patients. If you want to boost your practice, you need to offer something unique and attractive, along with competitive prices and great service. The main point of digital marketing in every industry is to promote a brand and connect with customers, but, how to do that? We are there to take care of you, so don’t worry.

Well, the Play Media team of experts created this article in order to help you to attract new patients to your dental practice. Here you will amazing dental marketing ideas that will help you to gain more leads and be first in your industry. So, let’s start!

How to attract new patients to your dental practice?




Every marketing strategy needs to be unique in order to give the best possible performance. When it comes to digital marketing, each market requires a personalized approach, depending on the industry. When it comes to the dental business, certain practices and tricks have proven to be extremely effective if you want to attract new patients. We have compiled a list of dental marketing ideas that can help you with your business growth and create trustworthy relationships. Here is your list of amazing dental marketing ideas:

  • Website as one of the most important things of every business is must have
  • Social media
  • Real online reviews from patients about your services
  • System of Patient Referral Bonuses
  • Organize seminars and funny events
  • Paid advertising is a good option because you can choose a platform that suits your needs

Website as one of the most important things of every business is must have

Since you have a dental business, the first thing you need to do is to create a website if you don’t have one. Your website needs to be visually appealing, and it needs to contain every important information about your services. Patients typically use search engines to discover new dental clinics. This implies that your dentistry website must do the hard work in order for patients to locate you. So, SEO-optimized sites will rank higher on Google’s first page. Also, take care that your website is mobile-friendly. Why is this important? Well, nowadays patients usually use mobile phones to look for dentists or dental care services. If your website has bugs and doesn’t look nice on mobile phones, people will look for another dental service on the internet.

Social media is one of the best dental marketing ideas

As you already know, social media presence is an important thing when it comes to promoting your dental services. Our dental marketing ideas include a straightforward presence on social media, but first, you will need to identify your target audience. When you know your target audience, you can choose which social media platform you want to promote your business. We suggest you try Instagram, but, TikTok is now so popular so you can consider making short educative or funny videos where you can present your business in an engaging way.

Real online reviews from patients about your services

If you are smart, you can use your existing patients to boost your business and attract new patients. Ask your patients to give you real reviews about your service and their experience with you. In this way, you can boost your practice for sure. Did you know that According to Software Advice, 71% of people start their search for a new doctor by browsing patient reviews? Use this as your opportunity to be ahead of your competitors. If you are new in the dental business, please do not use fake comments and reviews because that can impact your reputation.  So, play smart.

System of Patient Referral Bonuses

Even while exploring the Internet for a dentist near them, patients increasingly consider the worth of money and discounts. Encourage people to come to your dentist’s office by providing discounts or offers, such as a free consultation after two paid ones. You can also use referral bonuses for your patients. Offer your existing patients discount if they bring someone to your dental office. It’s important to stay ahead of your competitors, and this way is more than good to do that.

Organize seminars and funny events

Organize entertaining themed events at your company to show the community that you’re not just “all business.” If you want, you can arrange seminars or educational presentations for your patients of people from the community, to show them that you care about them.  It’s good to offer free drinks and snacks for people that come, and elaborate picture shoots for beauty treatment patients. Also, take care that you have a kid’s corner if anyone comes with their child.

Paid advertising is a good option because you can choose a platform that suits your needs

According to a 2021 Pew poll, 85 percent of Americans use the Internet every day, making internet advertising an efficient means to communicate. Paid advertisements are amazing dental marketing ideas, so you could try that too. You will need a robust dental marketing strategy that will boost and promote your business. As we said before, when you identify your target audience, your targeted paid ads will appear at the top of their search results. It’s the best option to create a customized dental marketing strategy, and if you don’t know how, contact us and we will help you out.

Final words about Dental Marketing Ideas

As you can see, there are a lot of marketing strategies that can boost your business and attract new patients to your dental practice. If you combine these strategies, sucesfull is guaranteed. But, be aware that you still need to take care about your existing patients with some discounts or loyalty program. You need to satisfied the patients needs and demands, so listen what your patients have to say.



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