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GA4 Explorations – Use Cases

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Curious about Google Analytics 4 (GA4) and what Explorations can do for you? Think of Explorations as your digital magnifying glass, helping you zoom in on customer behavior. With them, you can quickly ask custom…

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Linking GA4 with Google Ads and Search Console

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If you’re looking to boost your business online, web analytics tools are essential for understanding user behavior, optimizing marketing strategies, and maximizing online performance. Google Analytics 4 (GA4) is a powerful analytics platform that provides…

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Custom Dimensions in GA4 Explained

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In the realm of digital analytics, data reigns supreme. To truly understand your online audience, you need to dig deep beyond the basics. That's where custom dimensions in Google Analytics 4 (GA4) come into play.…

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Google Analytics 4 Audiences Explained

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Among its many new features, Google Analytics 4 enables you to create audiences. Audiences are groups of users who visit your website or app, formed on the basis of specific actions or behaviors. The purpose…

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Sessions in Google Analytics 4 – Complete Guide

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Google Analytics 4 (GA4) offers valuable insights through its concept of "sessions." This feature helps you assess your marketing efforts, understand user behavior, and measure website engagement. This article will explain what sessions are and…

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How to Exclude Referral Traffic in Google Analytics GA4

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Managing your website's traffic sources is paramount in the ever-evolving landscape of online analytics. Referral traffic in Google Analytics 4 (GA4) is one part of understanding how users find their way to your digital doorstep.…

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How to filter internal and developer traffic in GA4?

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Google Analytics 4 (GA4) is a powerful tool that helps you gain valuable insights into user behavior, conversion rates, and more. However, to truly harness the power of GA4 and make data-driven decisions, it's essential…

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Exploration in GA4

Google Analytics 4 Data Retention: Finally Explained

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Are you looking to make the most of your Google Analytics 4 (GA4) data? As of July 1, 2023, Universal Analytics (UA) is no longer operating. Marketers and business owners are still figuring out how…

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The Ultimate Guide to GA4 Cross-Domain Tracking

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If your business has several websites contributing to the same user journey, you probably know how important Google Analytics is for understanding what users do and improving your online strategy. It can get tricky when…

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Ultimate Guide to Google Analytics 4 Property Settings

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If you've recently transitioned from Universal Analytics or are a new Google Analytics 4 user who just created a property, you're likely eager to ensure your GA4 setup is on the right track. We're here…

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What is Data Stream in Google Analytics 4?

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Google Analytics 4 (GA4) is a successor of Universal Analytics (UA) that helps track and analyze user interactions on websites and apps to provide insights into user behavior and website performance.   With a shift…

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