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Google’s September 2023 Helpful Content Update

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In September 2023, Google rolled out a significant update, shaking up the digital landscape. Google mainly highlighted their aim to enhance content quality online, striving  to reward informative, helpful and user-centric content.  This update has…

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SEO for Affiliate Marketing: 6 Low-Hanging Fruit Tips

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Want to grab the low-hanging fruit in affiliate marketing? You've come to the right place! This article serves up six simple SEO tips that'll help increase your visibility and earnings. We'll cover some insights into…

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Ecommerce Analytics: How to Gather and Analyze Valuable Data

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Data plays a critical role in evaluating success in the fast-changing world of online commerce. Grasping customers' behavior, staying on top of trends, and making decisions based on solid information are all crucial to growing…

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Sessions in Google Analytics 4 – Complete Guide

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Google Analytics 4 (GA4) offers valuable insights through its concept of "sessions." This feature helps you assess your marketing efforts, understand user behavior, and measure website engagement. This article will explain what sessions are and…

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How to Exclude Referral Traffic in Google Analytics GA4

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Managing your website's traffic sources is paramount in the ever-evolving landscape of online analytics. Referral traffic in Google Analytics 4 (GA4) is one part of understanding how users find their way to your digital doorstep.…

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How to filter internal and developer traffic in GA4?

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Google Analytics 4 (GA4) is a powerful tool that helps you gain valuable insights into user behavior, conversion rates, and more. However, to truly harness the power of GA4 and make data-driven decisions, it's essential…

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Google Analytics 4 Data Retention: Finally Explained

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Are you looking to make the most of your Google Analytics 4 (GA4) data? As of July 1, 2023, Universal Analytics (UA) is no longer operating. Marketers and business owners are still figuring out how…

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How To Create a Content Plan for Your Blog Section

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Creating a content plan is a complex task with a lot of moving parts, but a crucial one – it is the foundation for how your website will perform in the future. If you are…

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SEO for Lawyers: 7+ Pro Tips to Get You Started

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In today's digital day and age, the legal industry is not exempt from the necessity of a strong online presence. Even lawyers can't win their cases with just a gavel and a briefcase anymore —…

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The Ultimate Guide to GA4 Cross-Domain Tracking

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If your business has several websites contributing to the same user journey, you probably know how important Google Analytics is for understanding what users do and improving your online strategy. It can get tricky when…

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Is Blogging Dead in 2023?

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In the evolving world of digital marketing, one burning question lingers: Is blogging still relevant? This question has ignited discussions across the internet as people wonder if blogging has lost its spark or continues to…

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Ultimate Guide to Google Analytics 4 Property Settings

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If you've recently transitioned from Universal Analytics or are a new Google Analytics 4 user who just created a property, you're likely eager to ensure your GA4 setup is on the right track. We're here…

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