A Target CPA Campaign Yielding 548% More Conversions for 496% Higher Investment in the Cleaning Products Retail Industry
In this case study, we will showcase our agency’s successful PPC campaign for a retailer of cleaning products. We managed to scale the budget by 4 times while maintaining and even slightly improving the cost per conversion. By utilizing a Target Cost Per Acquisition (CPA) automated bidding strategy, we achieved exceptional results, gaining 548% more conversions for a 496% higher investment. Despite a slight decrease in conversion rate, the campaign achieved lower CPC, leading to increased efficiency and significant growth in conversions.
The client is a leading retailer in the cleaning products industry, offering a diverse range of household cleaning solutions, sanitation items, and eco-friendly products. Their primary objective was to expand their market presence and drive a substantial increase in conversions while ensuring that the cost per conversion remains op
Before implementing the Target CPA campaign, the client faced several challenges, including:
To address the challenges and meet the client’s objectives, our agency devised the following strategy:
The Target CPA campaign was launched, incorporating the strategies mentioned above. The campaign’s performance was closely monitored, and bid adjustments were made based on real-time data insights.
The implementation of the Target CPA campaign yielded outstanding results:
Graph 1: Comparison of Conversions and Budget
Graph 2: Comparison of Conversions and Budget with Cost per Conversion Included
The implementation of the Target CPA automated bidding strategy enabled our agency to overcome the client’s challenges and achieve exceptional results. By scaling the campaign budget by 4 times, we achieved a remarkable 548% increase in conversions, all while maintaining an efficient cost per conversion. The campaign’s lower CPC also contributed to improved cost-effectiveness. This successful PPC campaign not only delivered significant growth in conversions but also showcased the power of data-driven automated bidding strategies to optimize advertising spend and drive exceptional results for our client in the cleaning products retail industry.
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