In this PPC case study, we delve into how we harnessed the power of extensive quality keyword research to elevate conversions for our client that sells products for industrial use. By identifying the right b2b keywords typical for each of the industries the client serves, we achieved significant improvements compared to previous generic keywords that failed to distinguish the unique product offerings of our client.
Our client was facing challenges in their PPC campaigns related to keyword targeting:
To address the challenges, our team has formulated a targeted strategy based on quality keyword research:
The quality keyword research strategy was implemented in the following steps:
Graph 1: Comparison of Conversion Rates
Description: Graph 1 compares the conversion rates achieved before and after the implementation of the quality keyword research strategy. The data showcases a significant increase in conversion rates after using industrial-related keywords, indicating better audience targeting and ad relevance.
Graph 2: Cost Per Conversion (CPC) Trend
Description: Graph 2 displays the trend of Cost Per Conversion (CPC) over a specific time period, comparing the performance of the new industrial-related keywords with the previous generic keywords. The graph highlights a consistent decrease in CPC, demonstrating improved cost efficiency.
Using the same budget this has naturally led to even more conversions which we can see on Graph 3 along with all of the mentioned KPIs grouped together:
Graph 3 – Overall KPI improvements (per campaign)
The adoption of quality keyword research and the emphasis on industrial-related keywords yielded remarkable results for this business.
The success of the quality keyword research strategy provided valuable insights:
Through meticulous quality keyword research, Play Media has unlocked the potential of targeted industrial-related keywords for our client’s business. The exceptional results achieved, including higher conversion rates and improved cost efficiency, exemplify the impact of a well-executed keyword strategy.
Discover how quality keyword research can transform your PPC campaigns and drive exceptional results. Contact Play Media today to learn more and unlock the full potential of your advertising efforts.
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