Consumers are more likely to buy from brands they know, trust, and connect with. Today, people make purchasing decisions based on what a brand says, does, and stands for – not just price or quality. How do you become a sought-after brand with loyal fans and endless sales?
By knowing there’s much more to branding than a colorful logo. Your brand is the picture your company carves in the minds of your clients, prospect, and potential employees, across many touchpoints. Play Media helps businesses build engagement and elicit an emotional response at each one.
We’re here to tell your story, share it with the world and win over your audience.
Your brand is a story unfolding across all consumer touchpoints, with design acting as its silent ambassador. It should sculpt patterns of familiarity, meaning, fondness, and reassurance in people’s minds, and our branding services give you a voice to carve them out.
The right branding services can help companies find their voice – whether they need to create a brand identity from scratch or simply find a better way to communicate their core messaging and company values through compelling storytelling and graphic design. Strong branding will allow you to show your true colors and make a strong statement that will resonate far and separate you from the pack.
A memorable brand doesn’t just happen – it’s a well-thought-out art. We use a methodical yet personalized approach to fine-tune your company image and ensure you find the right parking space inside the consumer’s mind, form an authentic connection with your desired audience and become a prominent brand with a promise of a unique experience.
How do you stand out in a cluttered marketplace and a world of endless noise? Instead of following the crowd and chasing after short-lived marketing trends, we help you blaze an evergreen trail with a clear focus on who you are and what you stand for.
Collaborate with a team of creative and dedicated specialists to define and develop a remarkable brand led by strategy first, then design, user experience, and storytelling that attracts the ideal audience for your product or service.
Our full-service branding solutions help companies, whether they need to create a brand identity from scratch or simply find a better way to communicate their core messaging and company values. Together, we define the key principles and intangible qualities that set your company apart. What makes you special? How can you sell that vision to your target audience?
By answering these questions and using the brand strategy as a compass, we’ll create a meaningful brand identity that attracts the ideal customers, keeps them coming back for more, earns their trust, and, ultimately, converts.
Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. As the old saying goes, “a picture says a thousand words.” We keep this in mind when creating an inspiring and unique visual identity for your brand that speaks for itself. A great visual identity can show potential customers a great understanding of your business without having to utter a single word.
Brands are like people: each one has a unique way of expressing itself. People seek authentic, humanized brands with a clear story supported by an appropriate voice and tone that speaks to them in a relatable and recognizable way. So, building a strong brand voice and attaching it across all touchpoints is highly crucial.
We thoroughly explore your industry, customer base, and company culture to custom-create a brand voice and personality for you. Finding your unique brand voice, keeping it consistent, and making it echo across all marketing channels is what we excel in
The design of a brand’s identity is not static – creating it once, then forgetting about how it might be used in the future means missing the mark. The brand guidelines we provide for our clients are a combination of brand books and identity guidelines that serve as a reference for the basic rules on the correct future use of your company’s image
When it comes to managing your brand, the sun never sets. We are always looking to the horizon for the next great idea while your current marketing initiatives are being carried out. Ongoing management and regular, transparent reporting help us adjust as we go and make plans for an even brighter brand future, together.
Play Media has over a decade of experience in building and growing brands, creating eye-catching visual identities, and winning over consumers’ hearts with stories worth telling
Our business branding services can help you reach milestones you never thought were possible, capture the essence of your brand, then share it with the rest of the world.