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Grow Your Business and Leads With SEO
Google Natural Language API and Python
Google’s BERT update has unleashed the incredible potential of natural language processing, or NLP for short, on unsuspecting search queries and the entire body of content that comprises the internet. Despite Google’s claims that BERT shouldn’t drastically change the...
The In-Depth Guide to Content Creation in 2021
Content is the cornerstone of the internet, in one form or another. Whether it’s videos, music, or infographics that you like to spend your time on, you’re consuming content. If you’re reading a news article online or browsing a seasonal collection of clothing, you’re...
Step up Your SEO Game with Video Content Marketing
Video content is an essential tool in many a marketer’s toolkits, some estimates even suggesting that about 85% of digital marketers rely on videos to boost SEO. If you haven’t adopted rich media content on your website, now might be the time to step up your SEO game...
How to Optimize Your Website for the Page Experience Update
The Page Experience Update will introduce a couple of new signals for the search engine to interpret. In November 2020, Google announced its latest update to the ranking systems we all use on a daily basis. Naturally, every time a new update rolls out, site owners and...
Social Media Marketing for Mobile Apps in 2021
Why is app marketing so important? Of course, if you are reading this article, you already know why. But if you don't, I'll explain. There are millions and millions of mobile apps in app stores. And a huge percentage of that have never been downloaded. As an...
SEO Strategy and Content Best Practices for Service-Based Businesses
It should be clear by now that a proper SEO strategy is paramount to getting more attention to your website. Whether you’re writing a blog or offering specific products or services doesn’t really matter. Everybody is vying for the attention of millions online, and you...
Why Local SEO Is Important To Your Business and How To Improve It
Go to Google and do a quick search for ‘best locksmith’ or ‘car mechanic’ and you’ll notice the first three results are local, located in Google’s Snack Pack (the boxed-in area that has local business listings). The traffic generated by the Snack Pack is substantially...
SEO for SaaS: Full Actionable 2021 Guide
Improving your SERP ranking can be a daunting task, especially for a newer SaaS company. You have to contend with already established and large aggregator sites, your standard competitors, and all of that with a limited set of keywords (which is highly specific for...
Core Web Vitals – Everything You Need to Know
The term Web Vitals is used to refer to an array of website metrics relating to the quality of the user experience a website offers to its visitors, which Google uses as indicators of a healthy website. According to their announcement, starting in 2021 Core Web Vitals...
How to Improve Your E-A-T (Expertise, Authoritativeness, and Trustworthiness) Ranking Score
Since Google’s 2018 update, E-A-T has been eating away at most SEOs’ minds – you are likely here because you want to know how to improve your ranking score. We’re here to bring some clarity. This blog will deal with what Google’s E-A-T is (or Google E-A-Ts, as some...
How Is NLP Changing the Way We Do SEO?
Neither NLP nor SEO is new and unexplored territory. In a way, both of them deal with the intricacies of the linguistic properties of the human mind and its interaction with technology. In other words, both tend to try and make sense of the way we humans express...
What is Content Marketing? Your Complete Go-To Guide
Whether you are working in marketing or not, you have probably heard of the term Content Marketing. Let’s face it, it’s everywhere around us, you know how they say Content is king. That’s all right, but there are still questions that need to be answered, especially if...
Anchor Text | Key Player of The Link Building Game
Anchor text, also known as the link label or link title, is the only visible part of a link on a page. Once you click on it, this hyperlinked selection directs you to another web page. They are regularly made up of one or more clickable words, highlighted and colored...
Keyword Research for SEO | The Art of Finding the Right Words
“Keyword” is one of the buzzwords in the world of SEO. You can often hear SEO specialists talking about what keywords they should use and about keyword research for SEO. But what is keyword research exactly and why is it a crucial part of SEO? To put it simply,...
How do SSL Certificate Affect SEO Rankings?
How do SSL certificates affect SEO rankings? Often, when we think about SEO, we spend all of our time worrying about things like keyword optimization and backlinks. However, according to the latest findings, there are 200 factors considered by Google (at least) in...
SEO Starter Guide for Small Businesses
Struggling with SEO for small businesses? You’re not alone. Launching a small business is an exciting, but challenging experience. Even when you’ve come up with an amazing idea, built a wonderful website, and raised some capital to get your venture going – you’re...
Page Speed Optimization for 2020
Speed give me what I need! From SEO to user experience, page speed optimization seems to be a part of every aspect that makes up a successful website. Investing time and resources into developing the optimal website speed plan is absolutely worth it; if done in the...
Typography Rules Every Web Designer Should Know
We are going to skip the usual introduction of the importance of good web design and cut right to the typography rules. No matter how much content you have, any visitor will come to your site to be more informed about what you offer mainly through reading the text....
A Beginner’s Guide to Creating Better Pay-Per-Click Ads
PPC or pay-per-click advertising is one of the key components of many digital marketing campaigns. And although it can drive a significant amount of revenue and without proper A/B testing it can also be one of the most expensive ongoing costs in a campaign. That’s...
Your Ultimate Guide to The Best Growth Hacking Strategies
In today’s global market finding the right strategy to present your products effectively and reach out to a massive audience are in the top priorities of entrepreneurs. The competition nowadays is very strong and the market is practically overflowing with similar...