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Grow Your Business and Leads With SEO
PPC Marketing: A Beginner’s Guide to Pay-Per-Click Ads
Digital platforms have provided us with numerous marketing opportunities. One of the hot ones today is pay-per-click, or PPC advertising, for short. PPC has been all the rage in the digital marketing world over the last few years and with good reason: it can help you...
Language: Is It A Google Ranking Factor In 2022?
When we talk about SEO ranking factors we keep highlighting good content, keywords, authority, and other prominent tactics implemented by experts. But, in the new digital age, when the world has become a global community, language is also something to ponder upon....
Pagination and SEO: Essentials You Need to Know
Even experienced SEO’s can get a headache from dealing with canonical URLs and pagination issues. If you’re new to dealing with the ever-changing demands of a strong online presence favored by users and search engines, it may be tempting to avoid pagination and SEO...
How Mastering Digital Storytelling Could Help Boost Your Marketing
People love stories. Furthermore, the love of stories seems to transcend economics, cultures, and geographic boundaries. Given the degree to which humans embrace and connect to storytelling, it only makes sense to leverage it. Combining this concept with the Internet...
Risky Black Hat SEO Tactics to Avoid in 2022 (And Their White Hat Alternatives)
SEO is a fierce digital battlefield. Getting lost in the noise of the crowded virtual space is easier than ever, which is why some resort to black hat tactics to topple their competitors from the top of the SERPs. This article intends to uncover the black hat...
Top 8 Google Ranking Factors to Keep an Eye on
Where do consumers go when they need an answer, idea, product, or service? They go online. More precisely, they Google. And 95% of them don’t go past the first page of results. Google is by far the most popular search engine on the planet. It dominates other search...
International SEO: How to Optimize Your Website for Other Countries
Do you serve customers from more than one country? Do any of your customer segments speak different languages? Do you wish to expand your business’s web presence on a global scale? If the answer is “yes”, then international SEO should definitely be on your radar. In...
Our Pick of 12 Best SEO Blogs to Check Out in 2022
Looking for the best SEO blogs to follow this year? Want to get useful search engine optimization tips and strategies from the top SEO bloggers and leaders in the industry? Look no further. The digital marketplace is constantly changing, as are the strategies needed...
Top SEO Tools for Auditing Your Website and Tracking Progress in 2022
Let’s face it. Regardless of how great you are at search engine optimization, using SEO tools for auditing your website and tracking progress has become imperative. Google’s algorithm is progressively getting more and more complicated. It’s not just a simple game of...
SEO Competitive Analysis: Why Is it Important?
Stealing other people’s work is wrong on any level. Using your competitor’s strengths and weaknesses to improve your own performance? That’s just smart business. Every company in any industry should always keep a close eye on what their main rivals are doing. It’s no...
![SEO Tutorial: All You Need to Know in 2022 [Insights & Trends]](https://play-media.org/wp-content/uploads/2021/03/seo-optimization-1-400x250.jpg)
SEO Tutorial: All You Need to Know in 2022 [Insights & Trends]
Welcome to our SEO tutorial where you’ll learn more about first-hand SEO insights and trends in 2022. Setting up your SEO campaign looks easy when you look at the available content on the topic. But the details and the finesse is what makes the SEO and ranking process...
Ultimate Guide to the 10 Best Content Writing Tools for SEO
Today's marketing efforts heavily rely on on-page content. Pages that rank high for their keywords have high-quality and engaging content that serves the search intent of visitors who end up on those pages. If you are a website owner or a content writer in digital...
How to Boost WordPress Performance in 2022?
People nowadays expect rapidness everywhere. Especially when they seek out info they need in the digital space. Is your website delivering what they want? Or are you letting your user experience and satisfaction suffer? And as a consequence, are you allowing your...
![Link Building for SEO | Your Ultimate Guide in 2022 [Updated]](https://play-media.org/wp-content/uploads/2020/07/link-building-guide-400x250.jpg)
Link Building for SEO | Your Ultimate Guide in 2022 [Updated]
Is your link-building for SEO strategy ready for 2022? When you mention SEO, the first thing you probably think about is keywords. But, it's the links that are crucial when you are building your online presence. Links determine your website's rank, and they tell the...
Your Complete Step-by-Step Guide to Pillar Pages
You don't make great content by throwing together target keywords. What you need is high-quality content that is properly mapped out and created with a solid interlinking strategy. Enter pillar pages. Long gone are the days when Google viewed your content as...
What is Local SEO and Why Is It Important for Your Business?
Local SEO and local SEO optimization are terms that are gaining a lot of attention these days. For a while, many companies assumed that the best way to take advantage of the digital world was to focus on global sales and customers. After all, the virtual landscape...
Image Optimization Best Practices for 2022: Picture Better Ranking
As users, we tend to take the subject of website loading speed for granted. But for website owners, especially those that have online stores, the topic of website loading times is crucial. So it’s no wonder that people are starting to take the subject of image...
The Essential SEO Checklist for Your Shopify Website (2022)
Platforms for eCommerce make it possible for anyone to chase their dream of running a business. But the level of competition they encounter after they start can be dizzying. Want to successfully rank in search engine results and drive more organic traffic to the...
Why Are SEO Audits Important for Your Business Website?
Search Engine ranking algorithms are one of the most mysterious components of the digital marketing world. Ultimately, no matter how careful you are with your content and website creation, there's a good chance that you're going to experience a drop in rankings at...
Why is Mobile Optimization Super Important in 2022
Many of you are reading this on your mobile device. You probably wouldn’t hang around long if the page wasn't displaying nicely. Rather, you’d repeat your search and click on the result below to find a more user-friendly website. In the US, 2021's second quarter saw...