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Grow Your Business and Leads With SEO
Fundamental SEO Principles Explained
As you probably know, search engine optimization is a process crucial for the success of your website. But where do you get started with understanding SEO? Although the terms SEO basics or SEO principles get mentioned often, it can be quite a lot to wrap your head...
Technical vs On-Page vs Off-Page SEO: What’s the Difference?
Following on-page, off-page, and technical SEO best practices will have you ranking on the top of the search results, get you more organic traffic, and ultimately – more business! Even though there is a big difference between these SEO methods, on-page SEO, off-page...
SEO FAQs Round-Up: All of Your Burning Questions About SEO Answered
Knowledge is power. And this couldn’t be more true for SEO. The more you know about Search Engine Optimization - the better you’ll be able to optimize your website, which will have you ranking on the top of those search results, get you more organic traffic, and...
The Ultimate All-In-One Guide to Internal Linking for SEO
It’s no secret that content is king when it comes to website optimization. However, relying on content alone is not enough. Most SEO practitioners also tend to overinvest in backlinks instead of developing a clear internal linking strategy. However, using internal...
The Skyscraper Technique 101: What Is It and How to Pull It Off
In today's crowded digital marketing landscape, the competition is heated. Attracting a wide audience and driving traffic has been a constant battle. It’s increasingly challenging to break through the noise and earn quality backlinks from other sites. Thus, SEO and...
The New Google Ranking Factor: Optimizing Your Website For Google’s Page Experience Update
In November 2020, Google announced its latest update to the ranking systems we all use daily. Google's Page Experience Update rolled out in August 2021 in full effect and introduced a couple of new signals for the search engine to interpret. Every time new algorithm...
All You Need to Know About Core Web Vitals: A Comprehensive Guide
Web Vitals – an array of website metrics relating to the quality of a website’s user experience, which Google uses as indicators of a healthy website. As of 2021, when Google’s Page Experience Algorithm Update rolled out in full effect, Core Web Vitals are now used as...
A Complete Step-By-Step Guide to A Successful Website Migration
A Complete Step-By-Step Guide to A Successful Website Migration Website migrations are a complex process - one of the most challenging tasks for any SEO expert. Dropping in Google rankings, broken links, decreased conversion rates - they’re a minefield filled with...
The In-Depth Guide to Content Creation in 2022
Content is the cornerstone of the internet, in one form or another. Whether it’s videos, music, or infographics that you like to spend your time on, you’re consuming content. If you’re reading a news article online or browsing a seasonal collection of clothing, you’re...
How Is NLP Changing the Way We Do SEO?
Neither NLP nor SEO is new and unexplored territory. In a way, both deal with the intricacies of the linguistic properties of the human mind and its interaction with technology. In other words, both tend to try and make sense of how we humans express ourselves and...
Social Media Marketing for Mobile Apps in 2022
Social media marketing (SMM) has become an essential part of every businesses growth strategy, including mobile apps. The number of customers who prefer to interact with brands through social media platforms has increased exponentially over the years, and SMM helps...
Content Marketing Made Easy: Your Go-To All-In-One Guide
Content is king, right? Well, content is really only king when it helps you grow your brand. Content marketing is queen. And she wears the pants. Content marketing is a popular buzzword these days and for a good reason. Behind every great brand is a wealth of...
SEO for SaaS: Full Actionable 2022 Guide
SEO for SaaS: Full Actionable 2022 Guide Improving your SERP ranking can be a daunting task, especially for a newer software-as-a-service (SaaS) company. You have to contend with already established, large aggregator sites and your standard competitors with a limited...
Page Speed Optimization for 2022
Speed gives me what I need! From SEO rankings to user experience, page speed optimization seems to be a part of every aspect that makes up a successful website. Investing time and resources into developing the optimal website speed plan is absolutely worth it. If done...
Typography Rules Every Web Designer Should Know
We are going to skip the usual introduction of the importance of good web design and cut right to the typography rules. No matter how much content you have, any visitor will come to your site to be more informed about what you offer mainly through reading the text....
All You Need to Know About Crawl Errors & Crawl Budget: A Comprehensive Guide
Crawling is a fundamental part of SEO. Ranking at the top of search results all starts with making sure Google can crawl and index your content. When it encounters crawl errors and can't properly open a page or move from one page to another, it's unable to index the...
Why & How to Track Google Algorithm Updates
Google has a long history of (in)famous algorithm updates, search index changes, and refreshes that are a treat for users but are often a source of headaches for businesses and SEOs. If you have spent any time in the SEO world, you’ll most likely have experienced the...
A Beginner’s Guide to Creating Better Pay-Per-Click Ads
PPC or pay-per-click advertising is one of the key components of many digital marketing campaigns, there are no ifs or buts about it. And although it can drive a significant amount of revenue, without proper A/B testing it can also be one of the most expensive ongoing...
12 Facts That Show Why This Hosting is the Best
Among WordPress hostings out there, few offerings match the sheer quality and user support of WP Engine hosting. It’s praised for its speed, unlimited data transfers, and top-notch security, but there’s far more to WP Engine that you should know, and benefit from. ...
7 Important Things I Wish I’d Known Earlier In My SEO Career
SEO has taken the online marketing world by storm and for good reason: there are about 2 billion websites in the world, and the demand for SEOs is exploding. It’s prime real estate for marketers, and everyone wants a piece of the pie. SEO has seen a steady increase...