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Website Migration – A Complete Guide

Website Migration – A Complete Guide

Introduction to Website Migration What Is a Site Migration? Site migration is the process of migrating a website from one domain to another. In SEO terms, website migration involves any substantial change that a site undergoes, such as the inclusion of a mobile...

Google Natural Language API and Python

Google Natural Language API and Python

Google’s BERT update has unleashed the incredible potential of natural language processing, or NLP for short, on unsuspecting search queries and the entire body of content that comprises the internet. Despite Google’s claims that BERT shouldn’t drastically change the...

How to Optimize Your Website for the Page Experience Update

How to Optimize Your Website for the Page Experience Update

The Page Experience Update will introduce a couple of new signals for the search engine to interpret. In November 2020, Google announced its latest update to the ranking systems we all use on a daily basis. Naturally, every time a new update rolls out, site owners and...

SEO for SaaS: Full Actionable 2021 Guide

SEO for SaaS: Full Actionable 2021 Guide

Improving your SERP ranking can be a daunting task, especially for a newer SaaS company. You have to contend with already established and large aggregator sites, your standard competitors, and all of that with a limited set of keywords (which is highly specific for...

Core Web Vitals – Everything You Need to Know

Core Web Vitals – Everything You Need to Know

The term Web Vitals is used to refer to an array of website metrics relating to the quality of the user experience a website offers to its visitors, which Google uses as indicators of a healthy website. According to their announcement, starting in 2021 Core Web Vitals...

How Is NLP Changing the Way We Do SEO?

How Is NLP Changing the Way We Do SEO?

Neither NLP nor SEO is new and unexplored territory. In a way, both of them deal with the intricacies of the linguistic properties of the human mind and its interaction with technology. In other words, both tend to try and make sense of the way we humans express...

The Importance of an SEO Audit for Your Business Website

The Importance of an SEO Audit for Your Business Website

Search Engine ranking algorithms are one of the most mysterious components of the digital marketing world. Ultimately, no matter how careful you are with your content and website creation, there’s a good chance that you’re going to experience a drop in rankings at...

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