There’s no doubt about it – to climb to the top of the SERP mountain and the digital success ladder, you need a savvy SEO expert by your side. Technical SEO is the backbone of a brand’s digital presence and hiring an SEO company is essential for businesses trying to gain exposure, rank high in search engines, and cut through all the online noise.
Nonetheless, every business is unique, and finding the right SEO partner to have in your corner can prove to be a challenging task. With the ever-growing number of SEO agencies out there, how can you figure out which one is the best fit for you and worth the grand investment?
Stay tuned, because today we’re sharing some insider tips and tricks on how to find the best SEO company for your business to help you make the right decision, get optimum results, your money’s worth, and peace of mind knowing you’re working with the crème de la crème of the SEO industry.
What Can An SEO Company Do for Your Business?
Search engine optimization (SEO) is a complex and long-term marketing strategy that requires consistent effort and adjustments over time. With their time spent managing the business, many business owners don’t have the time or expertise needed to create and execute effective SEO strategies that will move the needle – that’s where professional SEO services come into play.
Partnering with an SEO company will help you optimize your website(s) to gain more online visibility and rank higher in SERPs, sending more organic traffic and, hopefully, more conversions your way. An SEO company can, thus, help you manage an expertise-seeking and time-consuming mix of SEO tasks and tactics, letting you focus on what you do best – running your business. Generally, SEO services include, but are not limited to:
· Keyword research
· Competitor analysis
· Website and competitor audits
· Link building services (or off-page optimization)
· Local SEO services
· SEO content creation
· Ongoing SEO optimization services
· Other SEO-related and digital marketing services such as social media marketing, PPC marketing, etc.
Should Your Business Hire An SEO Company?
Whether or not your business might benefit from hiring an SEO service provider depends on your business goals. Running paid ads is a great way to get immediate visibility and traffic to raise brand awareness or promotions, but it won’t cut it in the long run. As the world of online marketing continues to expand, so will the competitive digital landscape, making SEO more important than ever.
SEO is a long-term investment as it takes expertise, experience, money, dedication, and at least a few months to yield tangible results. That’s why businesses worldwide partner with SEO companies– digital marketing agencies, SEO agencies, and SEO consultants to maximize the benefits of their SEO efforts.
Hiring a reliable SEO company to custom-create and implement a winning SEO strategy for your businesses is key if you are in it for the long haul and aiming for long-term success. A professional SEO service provider will be equipped with the best tools and expertise, which can, in turn, give you a leg up over your competitors by using a set of SEO efforts that will improve your ranking and visibility over time.
Why Finding the Right SEO Company for Your Business Is Important
If you want to make it in the online world, your SEO needs to be on point at all times and requires ongoing work to keep your business afloat in the competitive digital landscape. SEO is crucial to your business’s digital success but partnering up with the right SEO company that can make it happen is, too.
All that Glitters Is Not Gold
Although you might be tempted to pick the first SEO company that pops up in the SERPs when you type “SEO services” or “SEO agency”, it’s essential to find the right fit – one that understands the ins and outs of your industry and which SEO services will be the most beneficial to your specific business goals.
Many SEO “experts” make promises that they can’t keep or even violate Google’s rules through bad SEO practices, hurting your business in the process. Making an informed decision will save you the trouble of going through a messy business breakup, leaving a bitter taste of regret in your mouth from wasting time, money, and energy on the wrong SEO partner.
Unity Is Strength
Impactful SEO is rarely executed by a lone wolf but rather by a team of dedicated experts working together under the wings of a well-oiled, reliable SEO company. After all, SEO is more than building backlinks, publishing content, and sprinkling it with some keywords – even SEO professionals may find it tough to stay on top of all the changes and run successful SEO campaigns independently.
That’s why you’re number one choice should be an SEO company or a digital marketing agency with a vetted team of savvy SEO whizzes that will trailblaze your way to the top with the best custom strategies and working head-to-head with other marketing, web development, PR, and branding experts on business’ success. Compared to investing in an in-house SEO team, the price of hiring a quality SEO agency is a steal, and money well spent.
How to Choose the Ideal SEO Agency for Your Business In 6 Steps
Determining which agency best fits your business needs isn’t always an easy task, especially with the ever-increasing number of SEO companies, which makes thorough research and decision-making before inking your next SEO deal into place even more challenging.
Keep scrolling to pick up on some handy tips and tricks on how to find the SEO company that will fit your business goals like a glove and powers your way to the top of the search engines, and weed out those who sell smoke and make promises they can’t keep up with.
1. Establish a Clear Intention
Before partnering up with any SEO company, you need to know why you need SEO services in the first place to understand what you’re trying to gain from hiring one in the first place. You don’t need to be an SEO expert; that’s the agencies’ job. All you need to do is make sure you’re clear on the results you’re looking for, set clear business objectives, then find an SEO service provider that can meet them.
Consider whether you need a one-time SEO audit to see where your optimization is at, ongoing SEO services, or another type of SEO service. Then, you can start looking for SEO agencies with skills and experience that apply directly to your niche and goals and have what it takes to address your needs to, ultimately, find the best one to shake hands with.
2. Check out the SEO Company’s Website
Mirror, mirror on the wall, who’s the best of them all? Any company or agency offering digital services should lead by example! Their digital presence is like a CV – a reflection of their work. If an SEO agency isn’t good enough to keep its own website visually appealing, optimized, packed with compelling, fresh content, and up to speed, it probably won’t be able to do it for you, either.
It’s a no-brainer – if an SEO company’s website looks old, unattractive, unmaintained, or is buried somewhere on the double-digit side of SERPs, feel free to scratch it off your potential SEO-partner list.
3. Look beyond the Top Ranking SEO Companies
Although you might naturally assume that the top-ranking SEO companies are the best ones, that isn’t necessarily true, and you might miss out if you don’t cast your net wider.
Firstly, Google’s local search algorithm can point you the wrong way as it gives greater importance to businesses in your area, which is not necessarily what you’re looking for in an SEO agency. The location shouldn’t be a determining factor, as SEO isn’t based on where it’s done but rather on how it’s done.
Also, an agency can rank high on Google for various reasons, including spamming and using black hat SEO tactics – not necessarily top-notch SEO. Many reputable SEO companies excel at what they do but have a main influx of clients through referrals and word of mouth, so they don’t spend much time and resources trying to rank on top.
4. Look for a Fresh SEO Portfolio and Metrics that Matter
You need to ensure you find a trustworthy SEO company that doesn’t just look good on paper but can also walk the talk. Companies boasting about their SEO expertise and client success without having actual data to back it up should be avoided. Success speaks for itself, so a trustworthy SEO agency should have an impressive roast of testimonials, reviews, and case studies.
When looking at the track record of an SEO firm, keep in mind that “results” can come in many forms, so it’s essential to ensure the metrics presented to you are actually relevant for your business. Keyword rankings and traffic are excellent SEO performance indicators, but ultimately, the increase in conversion rates and sales speaks real volumes.
After all, if your business partner isn’t working as hard as you, it’s not a partnership – it’s a sinking ship. Dive deep – let their work, previous clients, online reviews, and data do the talking before locking into a contract. The more info, the merrier!
5. Don’t Fall for Empty Promises – Look for Tailor-Made, Sustainable SEO Strategies
No two businesses, and thus, no two SEO campaigns, are alike. Agencies that offer “cookie-cutter” SEO solutions will probably fail to deliver the results you’re looking for or can even damage your business with black hat tactics. Since everything about your business is unique – from your niche, competition, and business objectives to your website and the products/services you offer – SEO services require personalization.
Be skeptical of SEO agencies that use generic strategies and guarantee instant results. SEO isn’t a one-time venture – it takes time, a customized approach, and continuous efforts tailored for your business to yield results. Regarding the SEO process, slow and steady always wins the race, so consider this a red flag.
6. Talk It Out – Request a Consultation
Even when keeping all the green and red flags in mind, nothing can give you better insight into an SEO company than a personal consultation or a meeting. This gives you the chance to get a real feel for how they handle business and treat their potential customers to help you determine whether or not it would be a good match, as the SEO company you choose will be an extension of your own team.
Communication is key, and asking the right questions can get you where you need to be. Leverage this opportunity to address any relevant issues by discussing payment terms, SEO budget, support, and reporting, what SEO tools and techniques they intend to use, clear out any details and see how well they understand your goals. Are you getting the answers you’re looking for? Are you “feeling it”? Trust your gut.
Finding a Savvy SEO Partner Is Half the Digital Battle
When you invest in SEO services, you’re also investing in the future of your business. So, before welcoming an SEO company into your team, you need to figure out if they’re really going to be able to tackle the unique challenges you’re facing and help you meet your goals.
By setting standards from the get-go and taking the time to carefully research and evaluate SEO company candidates, you can ensure that you land the right one, helping you take your business to new ranking heights, get you that all-but-necessary organic traffic, and ultimately, outrank your competitors and sit on the digital throne of your niche.
We’re a goal and customer-oriented digital marketing agency that offers full-scope SEO services that can help your business rise to the top with advanced, future-proof, and white-hat SEO techniques tailored to custom-fit your business. We believe that, together, we can do more. United we play – united, we win. Feel free to schedule a free consultation anytime to see what we bring to the table.
The SEO company you choose to handle your SEO can make or break your business’s online presence and digital success. Make sure you choose wisely.