13 Best Free Social Media Scheduling Tools

13 Best Free Social Media Scheduling Tools

Are you ready to organize your social media game without breaking the bank? Whether you’re a content creator, a marketer, or just someone who wants to level up their online presence, social media scheduling tools are your new best friends. 

The best part? You don’t have to empty your wallet to get your hands on some top-notch tools. In this article, we’ll dive into the world of free social media scheduling tools that’ll help you streamline your digital life. 

Say goodbye to the last-minute panic and say hello to a smarter, more efficient way to manage your online presence!


1. Metricool

Metricool’s free-forever plan boasts some impressive features: 

  • 50 monthly posts
  • One social profile for all your channels
  • Competitor analysis for five rival brands
  • Analytics covering up to three months of data
  • A “Best Time” feature for posting at the right times
  • Auto Listing for easy publishing
  • In-house image and video editor
  • Social inbox with message management
  • A single Smart Link for your bio link
  • Real-time analytics for your website/blog
  • Instagram hashtag analysis
  • Seamless integration with Canva

Metricool offers an impressive set of features under its free plan. With it, you can easily handle one brand and schedule up to 50 monthly posts on various platforms like Facebook, Instagram, Pinterest, Twitter, Twitch, YouTube, TikTok, your website and blog, Google Business, and even paid social media.

Metricool’s free plan is on par with premium social media scheduling tools in terms of what it offers. The platform provides some handy tools to make social media management more efficient. The “Best Time” feature helps you schedule posts for maximum engagement, and the auto-list feature allows for automatic publishing with extensive publication lists. Metricool also includes its own image and video editor and integrates with Canva.

But that’s not all! Metricool’s inbox and message management feature can help you stay organized and responsive to your audience. While the new artificial intelligence feature is limited to three uses per month, it still offers valuable assistance in content creation.


2. Buffer

Standout features of Buffer’s free plan include:

  • Ability to create three social profiles
  • Tools for planning and publishing
  • Landing page creator
  • AI assistant

If you’re new to using social media scheduling tools, Buffer is a great place to begin. They offer a free plan, perfect if you’re unsure how much you’ll use it. Plus, it’s super easy to get the hang of. Here’s what you get:

  • User-friendly: Buffer’s dashboard is neat and tidy, and its branding encourages you to keep things consistent for your business.
  • Scheduling: Buffer lets you schedule posts on several social media platforms, including Pinterest, Twitter, Facebook, LinkedIn, Instagram, and TikTok. 
  • Landing page builder: The free plan even includes a handy landing page builder. This tool allows you to create a page for your brand to share important information like promotions or upcoming sales.

However, like most free plans, Buffer does have some limitations. The biggest drawback is that it lacks analytics, insights, or reporting. Also, while you can schedule regular Instagram posts with the free plan, it doesn’t support preparing and scheduling Instagram Stories.

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3. Friends + Me

Friends + Me free plan offer: 

  • Access for two users
  • Two social profiles 
  • Supported platforms: Facebook, Twitter, Tumblr, Pinterest
  • Scheduling: Up to 5 posts per queue (with two queues included in the free plan)

Another great option for beginners, Friends + Me, is a must if you’re looking for a simple and user-friendly social media scheduling tool. Friends + Me is compatible with popular platforms like Facebook, Twitter, Tumblr, and Pinterest, allowing you to manage your social media presence across multiple channels. 

One of its notable features is bulk scheduling, which saves you time by allowing you to schedule multiple posts simultaneously. What’s amazing is that the free plan enables team collaboration,  with it being accessible for two users, a feature not commonly found in other free social media management tools. 


4. CoSchedule

The free-forever version of CoSchedule offers: 

  • Access for one user 
  • Ability to create two social profiles
  • Supported platforms: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Scheduling: Allows for scheduling up to five messages

CoSchedule is a top-notch social media management tool that empowers you to take control of your social profiles effectively. With its robust features and capabilities, CoSchedule enables you to streamline your social media scheduling and management tasks effortlessly.

One of the standout features of CoSchedule is its intuitive drag-and-drop calendar. This user-friendly interface lets you easily plan, organize, and schedule your social media posts with just a few clicks. Plus, with advanced filtering options and display settings, you can view your calendar in a way that suits your needs, making it a breeze to track and manage your social media activities.


5. Later

Later’s free-forever plan offers:

  • Access for one user
  • One social profile per platform (listed below)
  • Supported platforms: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn
  • Scheduling: You can schedule up to 10 posts for each profile every month

Later is a highly efficient social media scheduling tool that specifically caters to Instagram users but also supports other popular platforms such as Facebook, Twitter, Pinterest, TikTok, and LinkedIn. While Later offers premium plans, their free plan still packs a punch with its valuable features.

With Later’s free plan, you can schedule up to 10 monthly posts per social profile. This allows you to maintain a consistent and engaging social media presence without breaking the bank. One of the standout features of Later’s free plan is its hashtag suggestions. This tool helps you discover the most effective hashtags to reach your target audience and maximize your posts’ organic reach. 

Additionally, Later allows you to save captions, allowing you to reuse your best-performing content easily.Integration with Unsplash is another key advantage of Later’s free plan. Unsplash is a popular platform for high-quality, royalty-free images. With this integration, you can access a vast library of visually appealing images to enhance your social media posts.


6. SocialOomph

At no cost, SocialOomph offers:

  • One social profile
  • Limited to personal area access
  • Fundamental posting features
  • Unlimited scheduled posts
  • Post a maximum of three times per hour
  • Unable to include extra social profiles
  • No access to AI social post creation
  • Free customer support

Regarding posting and scheduling, SocialOomph offers a handy feature called “bulk upload.” This lets you schedule multiple posts in one go, making it convenient for planning and executing social media campaigns. Additionally, SocialOomph allows you to tag posts, facilitating collaboration and team communication.

However, it’s important to note that SocialOomph has some limitations in its free plan. The basic analytics provided might not be as complete as other solutions for managing social networks. 

For users seeking more advanced features and in-depth analytics, SocialOomph offers premium plans starting at $15 per month. These plans are tailored to professionals and businesses aiming to boost their social media presence. 


7. Tailwind

The free forever plan of Tailwind includes: 

  • Access for one user
  • Three profiles (1 for each platform listed below)
  • Supported platforms: Pinterest, Instagram, and Facebook
  • Scheduling: You can schedule up to 20 posts each month.

Here’s a deeper dive into what the free version of Tailwind can offer you: 

  • Crafty Post Designs: Upload your images, and Tailwind Create works its magic, automatically making professional-looking posts that match your brand’s style.
  • Visuals That Pop: Share eye-catching photos and videos to captivate your audience. (Unlike many other social media tools that charge for this, Tailwind includes this feature for free).
  • Email Marketing Inclusive: Tailwind’s free plan even covers basic email marketing. You can add up to 20 contacts and send 200 emails each month, a great starting point.
  • Smart Scheduling: With SmartSchedule, your posts hit the right audience when they’re most active. Users typically see seven times more repins and four times more followers on average.
  • Instagram Bio Link: The free plan also gives you an Instagram bio link tool, often a premium feature in other tools. 

young friends looking at social media on phones


8. Meta Business Suite

Meta Business Suite is a convenient, completely free option for those focusing on Facebook and Instagram posting. It brings many powerful content-enhancing tools, including smart cropping, auto-captions, video generation, and hashtag management. However, it’s important to note its limitation—this platform serves primarily Facebook and Instagram, so it may not cover all your social media needs.

Here’s what you get with Meta Business Suite: 

  • Unlimited Posting: You can post as much as you want on Facebook and Instagram, allowing you to reach your audience without restrictions.
  • Inspiration Hub: Meta Business Suite offers an inspiration hub, a valuable resource for generating ideas and content inspiration. It helps you keep your content fresh and engaging.
  • Bulk Posting: This feature allows you to schedule and publish multiple posts at once, saving you time and effort in managing your social media.
  • Content Testing: With post-testing, you can determine which types of content resonate best with your audience, ensuring your posts have a greater impact.
  • In-Depth Insights: Access to detailed insights and analytics lets you track the performance of your posts and campaigns, enabling data-driven decisions.
  • Ads Manager: The availability of an ads manager means you can create and manage advertising campaigns seamlessly, all within the same platform.


9. Pally

Pallyy, a relatively fresh face in social media management, has quickly made its presence felt. With the free-forever plan, you can manage one social profile per platform, and it’s available for Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, Pinterest, and TikTok. It sports an attractive interface, making it an excellent choice for visually-oriented content, especially on Instagram.

While the free plan has some usage limitations, it doesn’t skimp on essential features.

This cost-free offering from Pallyy packs a punch, delivering essential tools for social media management and content scheduling. Let’s delve into what Pallyy’s free plan has to offer:

  • Connect to Top Social Sites: Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, Pinterest, and TikTok.
  • 15 Monthly Posts: Easily schedule up to 15 posts each month.
  • Personalized and User-Friendly: Customize the tool to your liking.
  • TikTok on Autopilot: Automatic posting for TikTok.
  • Perfect Timing: Discover the best times to share your content.
  • Basic Analytics: Track audience and post performance over 30 days.
  • Competitive Insights: Keep an eye on your competitors.
  • AI-Generated Captions: Five AI-generated captions monthly.
  • Media Library and More: Access images captions, and create custom posts.
  • Elevate Your Hashtags: Receive 30 weekly credits for improved hashtag use.


10. Crowdfire

Crowdfire’s free plan includes the following: 

  • One user availability. 
  • Creation of 3 profiles.
  • Supported platforms include Twitter, Facebook, LinkedIn, and Instagram.
  • You can schedule up to 10 posts for each account.

Crowdfire’s main strength is content curation. You can effortlessly gather and share articles and images, both your own and high-quality content from others. This helps maintain your profiles and keeps your audience engaged, making it less stressful to create all your social media content from scratch.

Other than that, notable features include: 

  • Advanced Analytics: Although you only get access to one day of advanced analytics data, it’s a step up from the basic analytics provided by most free social media software plans.
  • Chrome Extension: With the Chrome extension, you can quickly share articles with your followers without opening Crowdfire or your chosen social network to create and post content.


Tools With Free Trials

While the tools we’re about to mention don’t offer a free plan, they do come with free trials, so we’ve decided to include them. Free trials can still be quite useful when you’re on the hunt for the perfect tool. They allow you to explore their features and see if they’re a perfect fit for your requirements.


11. Loomly

Loomly gives you a 15-day free trial, and the best part is, you don’t need to enter your credit card details. This trial period allows you plenty of time to dive into the platform and figure out if it’s the right fit for you.

Highlighted features include:

  • Preview your posts before they go live.
  • Get custom post ideas to spark your creativity.
  • Receive optimization tips for better engagement.
  • Use an approval workflow and a commenting system for team collaboration.
  • Access analytics for tracking your performance.

One noteworthy detail about Loomly’s scheduling is that while it supports integration with nearly all major social networks, it currently lacks automated publishing for TikTok and Snapchat. However, it compensates with helpful reminders for manual publishing.

Even if you’re short on content, Loomly has your back. It offers custom post ideas for inspiration. Alternatively, you can rely on the central library, where you can stash digital assets such as links and videos for later use.

Loomly is a handy tool, especially for diving into social ads. Besides automated publishing for most social networks, it provides automated management for Instagram and Facebook Ads through the Loomly Ads Manager.


12. Sprout Social

Sprout Social takes the lead in the world of social media management solutions. Renowned for its robust social listening, monitoring, publishing, and CRM tools, it’s easily one of the most extensive platforms. It connects with various channels, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, WhatsApp, TikTok, YouTube, and Google Business Message.

Its intuitive dashboard lets you manage profiles from all these platforms in one convenient interface. While Sprout Social doesn’t offer a free plan, you can explore any of their plans (except Enterprise) for 31 days.

We suggest Sprout Social for businesses who want to explore a social media scheduling tool before committing to a subscription.

 The benefits of Sprout Social include:

  • Multiple Profiles, Unlimited Posting: In the Standard plan, you can handle up to five social profiles and post without limitations.
  • Free 31-Day Trial, No Card Needed: Enjoy a full 31-day trial with no need to enter your credit card information.
  • All-in-One Social Hub: Sprout Social combines a complete social inbox with built-in customer relationship management (CRM) tools, making it a one-stop shop for social management.
  • Social Listening and Monitoring: It’s equipped with powerful social listening and monitoring features, keeping you in the loop with conversations, keywords, and hashtags tied to your brand.
  • Analytics and Custom Reports: Get deep insights into your performance and the option to create custom reports to spotlight your most valuable business insights.


13. Hootsuite

Although Hootsuite doesn’t have a free plan but a free 30-day trial, we’ve decided to include it because it is one of the most recognizable social media tools. With the 30-day free trial, you can try out any of its plans.  

Here’s what you’ll get access to: 

  • Best Posting Times
  • OwlyWriter AI
  • Bulk Scheduling
  • Content Calendar
  • Hashtag generator 
  • Link in Bio (Hootbio)

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Mladen Maksic

Mladen Maksic CEO
Play Media

Seize the Day With Free Social Media Schedulers

Free social media scheduling tools certainly come with limitations, making it a bit tricky to find the perfect fit. However, there are undoubtedly some gems out there worth exploring. In your search, prioritize ease of use and seamless integration with your workflow. Remember that while free tools may have constraints, they can empower you to get started and get your brand’s name out there. 

So, embrace these tools as your stepping stones toward a more efficient and engaging digital journey!

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