Our Author: Enio Kurtesi

Google Analytics 4 (GA4) is a powerful tool that helps you gain valuable insights into user behavior, conversion rates, and more. However, to truly harness the power of GA4 and make data-driven decisions, it's essential…

Are you looking to make the most of your Google Analytics 4 (GA4) data? As of July 1, 2023, Universal Analytics (UA) is no longer operating. Marketers and business owners are still figuring out how…

Creating a content plan is a complex task with a lot of moving parts, but a crucial one – it is the foundation for how your website will perform in the future. If you are…

In today's digital day and age, the legal industry is not exempt from the necessity of a strong online presence. Even lawyers can't win their cases with just a gavel and a briefcase anymore —…

If your business has several websites contributing to the same user journey, you probably know how important Google Analytics is for understanding what users do and improving your online strategy. It can get tricky when…

In the evolving world of digital marketing, one burning question lingers: Is blogging still relevant? This question has ignited discussions across the internet as people wonder if blogging has lost its spark or continues to…

If you've recently transitioned from Universal Analytics or are a new Google Analytics 4 user who just created a property, you're likely eager to ensure your GA4 setup is on the right track. We're here…

 Driving E-commerce Success with Performance Max Campaign: A RoAS Revolution Introduction: In this case study, we will describe how our agency achieved remarkable conversion results for an e-commerce business in the electronics industry by implementing…

Introduction: In this PPC case study, we delve into how we harnessed the power of extensive quality keyword research to elevate conversions for our client that sells products for industrial use. By identifying the right…

Scaling Success: A Target CPA Campaign Yielding 548% More Conversions for 496% Higher Investment in the Cleaning Products Retail Industry Introduction: In this case study, we will showcase our agency's successful PPC campaign for a…

In a world where we have instant access to information, Google, the search engine giant, has consistently pushed the limits of technology. Once again, they've embarked on a new journey with their innovative experiment, the…

Google Analytics 4 (GA4) is a successor of Universal Analytics (UA) that helps track and analyze user interactions on websites and apps to provide insights into user behavior and website performance.   With a shift…