Page optimization starts from SERP, which means from the title tags. This means that the importance of appropriate title tags is not to be overlooked. After all, this is the first thing that people see when they come across your website in search results. So, you need to make a good first impression. One of the things you have to think about here is the size of your title tags.
Why Is Title Tag Length Important?
As far as Google is concerned, your title tag can be as long as you want it. However, if you want customers to click on your website when it comes up in their search results, you should put some effort into your titles.
Title Tag Size Mistakes
Common mistakes you can make when it comes to title tag size are making your title too long or too short. Finding the sweet spot when it comes to length is crucial if you want to have fully-optimized title tags. So, here are some tips for writing a tag of the right size and avoiding these mistakes.
Ideal Title Tag Length
Because the point of a title tag is to give users an insight into the page’s content, you want to be sure they can read the entire title. In other words, you should make sure the title is the right length. There is no exact rule, but you should try to limit the number of characters you use.
- Minimum title tag length: 30 characters (200 pixels)
- Maximum title tag length: 60 characters (554 pixels)
If your title is too short, it generally shouldn’t be a big issue. However, it is a missed chance to make the most of the space and use your keyword in the title tag. So, don’t go overboard with shortening. The ideal length is generally between 50 and 60 characters. That way, the entire title is readable and you have enough space to summarize the page’s content.
However, talking about characters can be a bit of a guessing game. The reason for this is that Google doesn’t actually measure title tags in characters but in pixels. Because characters are different pixel widths, it’s hard to point out the exact number of characters to use. But some tips are using ‘’|’’ instead of ‘’-’’ and ‘’&’’ instead of ‘’and’’.
Title Tag Elements
Now that you know the recommended title tag site, we want to mention some of the elements you should include within these pixels.
- Primary keyword
- One secondary keyword
- Separator (such as ‘’’|’’)
- Company/brand name
Make it short, catchy, and relevant to the content of the page. And keep in mind that the title tag is not the same thing as your page’s H1.
How to Write the Perfect Title Tag
To make the most of your title tag and use it to your advantage, it’s important to know what constitutes the perfect title tag:
- Uniqueness: Make sure each of the pages on your website has a unique title tag.
- Readability: Write titles that users can easily read and understand. Keep in mind that the title should be informative and tell the user what the page is about.
- Focus keywords: Add relevant keywords to the title, but avoid keyword stuffing.
- Optimal length: Keep the title 50-60 characters long.
- CTA: Use words such as ‘’buy’’, ‘’learn’’, ‘’hire’’, ‘’order’’ where applicable.
These are some general tips that will help you write an optimized title tag and make sure it has all the key components.