What Is Keyword Research? Keyword research is the process of uncovering and analyzing the search terms, i.e., keywords, that users type into the...
Keywords and Keyword Research
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Technical SEO
Website Structure and Internal Links
What Is Website Structure and Internal Links? Website structure and Internal linking are key elements of any SEO strategy. Even if you have just...
Local Search Marketing
What Is Local Search Marketing? Local search marketing, sometimes referred to as local SEO, is an effective way to market your local business...
Domain Authority
What Is Domain Authority? Domain Authority ( DA ) is actually a search engine ranking score developed by MOZ – not Google. Ultimately we want to...
Canonicalization
Canonicalization is a way of "telling" search engines which URL they should crawl in case there are multiple variants of the same page. This helps...
URLs
What Are URLs? URL stands for Uniform Resource Locator and it represents the address of a given unique resource on the Web. A URL is a...