A Simple Guide to Marketing Your Jewellery

by Aleksandra Stefanovic | Sep 16, 2022

Nowadays we can see numerous ways and tricks for marketing your jewellery. For every business in any industry, marketing is one of the most important aspects besides quality and good company politics. The main goal of marketing your jewelry is to promote your business in the best possible way, gain leads and establish a trustworthy connection between your business and potential or existing customers.

As we already said, options to promote your jewellery business are endless, but, we prepared a simple guide to market your jewellery. If you are interested to find out the best ways to gain your sale and bring more leads, stay with us, our dedicated team in Play Media prepared something that will definitely help you.

Marketing Your Jewellery like a pro!

Some people may find it difficult to determine who will buy your items and how much they are ready to pay for them. Considering this into account can assist you in developing a marketing strategy that works for both you and your consumers. Here we prepared a list of some suggestions for improving your jewelry business through efficient marketing. Let’s start!

  • Create a recognizable name and visual identity
  • Make your own photos or invest in a good photographer who will help you
  • Create an appealing website optimized for mobile phone
  • Use Pinterest to promote your jewellery
  • Social Media are an important aspect of marketing your jewellery
  • Emotions are important in  sales copy and communication with customers

Now that you have a clear picture of what you need to do, we can start with this guide to be ahead of the competition, and that is one of the most important things in every business.

Create a recognizable name and visual identity

If you already have a logo and visual identity, and people in your area recognize it, that is amazing. But, if you still don’t have any of these, you should take into consideration hiring professionals to do the job instead of you. An appealing logo will give your business a more professional atmosphere, and people love when something is fancy and modern. It’s simple, people will rather buy something in the store that has good visual appeal, than in-store without a recognizable logo or an interesting shop window.

Make your own photos or invest in a good photographer who will help you

For the best results, you need to think about investing in a good photographer. Or, if you have an eye, or you love photography, you could invest in some basic equipment that will help you to make unique and recognizable photos of your jewellery. It’s important to have high-quality photos and videos to upload on your website if you have one. If you still don’t have a website to marketing your jewellery, keep reading this article and you will find out why is so important to have a website if you are a business owner.

Create an appealing website optimized for mobile phone




A high-quality and modern website is required if you want to be treated seriously and have an influence on your customers. Remember that when potential shoppers browse your jewelry, the first thing they will notice is your website. You need to make sure it exudes the proper feel and creates a lasting impact. As a result, a visually attractive website is critical for developing your brand and marketing your jewelry business.

Also, the important thing for your website is to be SEO optimized. If you don’t know anything about SEO or digital marketing, our team from Play Media will be more than willing to help you out. Take care of user experience, because this is one of the main aspects of every good and visually appealing website. But, don’t forget, user experience is not here only because of visual presence, it’s important because of SEO too.

And, maybe the most important thing is to optimize your website for mobile phones. An amazing number of your potential customer will look for services and stores online from their mobile device. That’s why is important to optimize your website so your customers have a clear picture without any bugs on mobile.

Use Pinterest to marketing your  jewellery

Pinterest is an amazing tool for marketing, especially when it comes to fashion and jewellery. Pinterest is the go-to destination for customers searching for inspiration. And one of the most popular themes on the Pinterest site is fashion inspiration. If you want to always be a step ahead of your competition, Pinterest can help you out with that. If you want to post on Pinterest, as we mentioned before, it’s important to have high-quality photos and also catchy descriptions to catch the eye of potential customers.

Social Media are an important aspect of marketing your jewellery

Every business in any industry needs to advertise on social media to boost its potential leads and create a visual identity that will be recognizable. You need to be consistent and post regularly, so your followers can engage with you. Its interesting fact is that 75% of users take action after seeing an Instagram advertising post. So, if you want to be successful in your jewellery business, Instagram and Facebook ads are more than recommended. Moreover, 79% of the U.S. population uses Facebook, so even if you don’t like to use these social media platforms, think about your business’s success.

Emotions are important in sales copy and communication with customers

When it comes to the jewelry business, emotions here take a great impact. If you want to connect with your customers,  you could show some love. Try to write a story of how you started this business, what inspires you and what is behind every collection.

Well, everybody buys jewelly during the holiday season, so you should take this advantage and make emotional promotion campaigns that will trigger something in them to buy your product.

So, as you can see, there are a lot of ideas and strategies to boost and market your jewellery. If you are new to digital marketing, and you still don’t know which is the best way to promote your business, you can contact us in Play Media and our team will help you to have the best possible performance.



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